How Chris (@_southbaychris) went from making $4,000/m cutting hair to $4,000/week at 21 years old
Here's what we cover:
1. How Chris started cutting hair, and quickly got stuck in the hamster wheel hustle
2. How Chris found out about Elevated Mentorship and The New Era Of Barbering and how he joined
3. The unique way he started to create content at first for results and how that tapered off after a while
4. His transition as a young barber in the game charging $100
5. The mental battles of building a business young
6. Chris's plans for 2021 and the path to get to $200 at the end of the year
Chris's advice to all young barbers who want to build and grow their business:
"Don't listen to people who aren't where you want to be at!"
Ready to join the Elevated Mentorship program?
Click the button below to book a call with me and my team to see if we can help your business scale!
Daniel Contreras (@dlucs_) (00:00):So what is good? Y'all Daniel here founder of The New Era Of Barbering. Um, I thought of doing at least an interview with one of the students inside of the elevated mentorship program. Uh, this is Chris for those that don't know @southbaychris_ on Instagram. Um, welcome Chris. Thank you for taking out the time.Christian Maciel (@Southbaychris_) (00:16):Hey, what's up everybody? My name is Chris AKA South Bay Chris, and I'm ready for it.Speaker 1 (00:24):Oh yeah. Um, I guess for the people who don't know who you are, of course already went through, um, Instagram name, kind of give us a little background about you. You know, I know you're young, a lot of people who do know about, you know, they should see young killer, but for those that don't, where are you from? Kind of give us a background story of like how you started cutting hair and like really where are you at today?Speaker 2 (00:45):So I'm from LA born and raised here in LA, Los Angeles, California, the West coast. And I'm 21 right now. And I started cutting hair when I was 17, a senior in high school. And I was just, it started off as just like something like, just fun, like a little hobby that I was doing. I, I never thought never, never in a million years that it would turn into like what it has turned into today. Yeah. And yeah, so like I started cutting hair as soon as I graduated high school. I remember my parents telling me like, yo, you got to go to college. And I was like, no, like, cause I hated school already. I can't, I just can't sit in the class. I didn't like none of that. So cutting hair once I started making like, like a decent amount of money couldn't hair, I was like, Oh, I'm good doing this.Speaker 2 (01:30):Like I don't even, I was like, I remember working at Arby's for like eight months and that's what supplied all my that's, what supplied all my gear to all my equipment to cut hair. And then once cutting hair started making me like the same amount or a little bit more than that, I was making it RBS. I was like, yeah, I'm out RVs. And then, so I did from Arby's I graduated high school and then that, that fall after graduating from high school, I enrolled in barber school and cause that's, that's when I knew that I wanted to be a barber and my, my cousin, uh, ITI the barber, he's the one that kinda really like inspired me put that like entrepreneurial mindset in me of like, yo bro, like, you can do a lot with this. You know, you like, you gotta put the like as a young, as a young kid, he kind of put, instilled the mindset in me of like, like to want to succeed and want more in life.Speaker 2 (02:16):Like after like, like the things he would tell me. I remember, I just like, I wanted to be a, uh, like I, I wanted, I knew I wanted to be a millionaire after that. I knew I didn't want to just like, so even just cutting hair, I was like, like, I'm going to have eventually I'm going to want to do more things besides cut hair. But, and then, so I started cutting hair. I went to Bart, I went to barber school and then like a year, like 10 months after signing up for barber school, I remember seeing all these barbers on Instagram popping off, you know, like, and Daniel deluxe was one of them. So he was, he was one of the barbers that, uh, I was watching and the summer of, I believe it was 2018. That's when Daniel, I seen he was coming out with a course. And I was like, I was like, like, like what? Like, why not? Like learn from the master himself? You know, the dude that got his Instagram at like 150 K on Instagram, like got videos, going millions of views. I'm like, I'm like, in my mind, I was like, I'm gonna, I'm gonna learn from this guy. And when he dropped that, when he dropped his course, I was like, I believe I was like your first student ever.Speaker 1 (03:16):Yeah. You, you were the first, how do I get to Corey? You were, you were like, if I remember correctly, you were the like, cause that first course you were the first one who bought the actual course. And then also it was like maybe a month later when I was like, okay, I want to actually start mentoring people. And you were like the first one to, I think we hopped on a call. I remember I was driving back from LA. Um, and you were just like, so like about it, you were like, do I want to start up? And I guess like that could be a good segue. Um, you know, like why did you all of a sudden just cause like, I know there's like a lot of young borrowers in the industry, um, building up, I guess, what drove you to like, I guess seek out to grow more, cause you weren't doing bad at that time. If I remember correctly, what, what were you doing business wise?Speaker 2 (03:58):I was charging like 30 bucks and making anywhere from like a thousand to 1,500 a week. Like I remember hitting like 1500 in the week and being like, like I had an amazing week, you know,Speaker 1 (04:11):18 year old though. That's not bad. That's pretty solid. So yeah.Speaker 2 (04:16):That's, that's why too. Like I, at the time, I didn't think it was like, I didn't think it was bad either. So that's why I was like, man, like I'm not going to go to college. Like, I'm just like, I'm going to cut hair. I'm going to be like, this is what I'm going to be in. Like this industry I'm like, this is like, and I remember just like, you know, seeing, like seeing you guys, like you succeed too. It was just like, and taking this to like new, new Heights. I was like, man, like, I'm going to get there too. Okay.Speaker 1 (04:39):Nice. Um, I guess before, like give me like an overall view and also the listener overall view of like what your business was like before. I know you were charging 30 bucks. I mean, if I remember correctly, you were, you were working pretty like what we talked about with the hamster wheel. You're working pretty, pretty hard. Like what was kind of like your schedule?Speaker 2 (04:56):Oh man. I was cutting from, I remember cutting from like 6:00 AM up until like midnight one in the morning. I swear. Like there's like people like my family members, friends and like old clients, like they all know this, like, like I was grinding it out. Like it was a grind.Speaker 1 (05:14):Got it. And that was, I mean, of course, like, um, just to kind of keep up like with the 1500, I mean also too, you just have like that natural instinct, which I think is very rare for like a lot of young barbers. Like you said, you know, you want, you had like the big dream, um, I guess with you, like what? I mean, obviously being young, I was 18. You're what 21 right now? Yeah. I'm 21 right now. Give me like the overall, like, I guess progress for you. Like obviously there's like a lot of great things like, um, you know, in that timeframe, what are you charging right now? By the way?Speaker 2 (05:45):Right now I'm at a hundred, a hundred bucks cut and one 20 with hair. Couldn't beSpeaker 1 (05:49):Nice. Um, obviously there's a lot of things that go into like a lot of motivation locking in. Give me some of like the biggest, I don't want to say pitfalls, but just more of like for the listener, like, you know, the struggles that you had just going from that $30, 6:00 AM to midnight barber overwork to like where you're at right now with your business.Speaker 2 (06:09):Some of the struggles, I mean, it takes a lot of, it just takes a lot of getting out of your head. And as far as like getting out of your head, what I mean by that is like overthinking, you know, when you're young, I feel like you over like thinking that even today there's this, these are things that I'm working on currently. Like, and I'm not perfect guys. You have to practice every day, but like overthinking and thinking about like, I guess what other people think, but you have to really just like, not care what anyone thinks, because at the end of the day, it's like, if that, like whether it's family or friends or just like even your clients, you know, like that, sometimes you build close relationships with like, you can't be scared to, you know, raise your prices. You can't be scared to, to make leaps for yourself that are going to benefit you because of worrying about like, like how's this person gonna feel about it?Speaker 2 (06:50):Like, you know, like, and I, I remember like people would tell me like, bro, you're like, I remember when I was charging 30 bucks, like that wasn't even that normal back then, like for people in my area, like people were like 30 bucks, you know? Like, and now I'm at a hundred bucks. So it's really, it really just like, like you just, you just can't get in your head too much about what other people are gonna think. Or like what, because at the end of the day, it doesn't matter. Like those people aren't paying your bills. They're not, they're not living your life. You have to do what makes you happy and how, and what's, what's going to help you grow for yourself.Speaker 1 (07:21):Yeah. Yeah. I, I think too, like, um, cause I mean, of course I've, I've been along with you on this journey too. Like just working and like getting through these pitfalls. I think the one thing that's always like stood out to me is just like, you know, just that resiliency of like once you kind of figure out that thing, like you kind of just locked back in and, and really go hard even right now. I think a lot of people, like a lot of people don't know what you're doing in your business today, like per week, per month. And it's like vastly different, I guess, for you. What, what, what's the mentality when you lock back in, how do you stay in like that, that zone of just, um, really pushing the business forums. Even for me, I'm very, I'm always impressed. Like seeing you, once you get locked back in I'm like Chris is fine. He can do the next step. Right. So what is that in you? Is it just something natural? Is it just something that you like, what's that tweak in you?Speaker 2 (08:10):It's just like, when I, when I locked back in, I just, I really just focus on what I need to be doing and you know, there's, there's going to be outside noise. There's going to be those negative thoughts that come into your head and all that stuff and things like that. But you really just have to like, w like what I tell myself when I wake up is I just be like, like, I'm healthy, I'm alive. Like I'm here today. Like, you know, I'm not, I'm not sick. I don't have, I'm not missing any legs. I'm not missing any, like, there's people that have it way worse. So I'm like, what is, what is there for me to complain about? Like, there's no reason why I shouldn't be going hard as every single day being locked. The, like, there's no reason I'm good for, it's like, I'm blessed to be here.Speaker 2 (08:46):It's like, I'm just going to give it my all, every single day on every single haircut, get those videos in posts. And just, that's pretty much what I tell myself. This is just like, you're good, bro. Like, there's people that have it way worse than this world. You know, I have a house to live in, I have a roof over my head. I got a bed to sleep in. So it S as corny as that sounds like it really is true. Like, when you think about it, you're like, like I'm blessed. Like, cause we, as people we stress about the, the like things that don't even matter, if you think about it, it's like that doesn't, that doesn't even matter. So why am I putting so much power into that, into that situation? That doesn't matter at all. So it's like, I don't, I try not to focus on little things, like, like that people worry about every, every single day. Like, and just like, whether it be with friends or like, like a girl or anything like that, like it's just like, that doesn't matter. It's like, I'm just gonna focus on myself, my business and that's it. If I'm here today, then I'm gonna go hard.Speaker 1 (09:36):Nice. Um, I guess too, like, I mean, I think you could probably pinpoint this better than I can because, um, I guess what, what have you noticed or seen has been the biggest difference from like South Bay, Chris? When he was starting to like the 30 bucks before we started working together to somewhere like, even today, you know, you're making like 4k a week and stuff like that. What, uh, what has been the biggest difference? Whether it be mindset, whether it be business approach, whether it be just, I mean, just, just overall, what, what does, what does that, like, that thing that was missing?Speaker 2 (10:09):The biggest difference is not, is like not being, like, not being like, cause like not being too humble and too nice. And just like having like that, just kinda like that when you step on that, like Jordan or Kobe, when you step on that court, they have that killer mentality of like, you might be my friend off the court, but once we, once we're on this court, like I'm going to destroy you. So it's like, like before, like after, after that, that mental switch in my head, like of like, all right, like I need to have this like really focused, locked in. Like I'm gonna like go all in and just like win this game. Right. Type, type of mentality. Like before I, like, I used to just be like, like way too way too nice way too humble. Like really like trying to people, please everybody. And that that'll really be your biggest downfall. Like, don't get me wrong. You definitely want to be humble, humble. You want to be a good person. You want to have good morals and things like that. But like you don't like you have to have, you have to have that other side of you too. That just like, it's like, when you like the Jordan Kobe side, like when you step on that court, like I'm here to win.Speaker 1 (11:18):Yeah. Yeah. I think, um, I meanSpeaker 2 (11:22):That's something that you've definitely helped me with instilled in me is like, get that, get that like other side of the other side of you. Yeah.Speaker 1 (11:28):Yeah. Cause I mean, I know like, like, um, I think a lot of barbers too, like when they first, not even when they first started, because it could be when, even when they're like older too and have families like they'll give, they'll give people passes or like give people like, um, free rides discounts, or even just, um, try to help people out without like building up their business. Um, and I think that's where, I mean, what, what's kind of like your overall take on like the barber industry today? Like where, where do you see it at, in your, in your eyes,Speaker 2 (12:02):Man? I just, I just see it as like an industry that we're not like we're not taking it as serious as we could be taking it. You know? Like, we're not like, like it's kinda like a hustle versus like a profession like that. Like, like, you know, where you can make money as much as doctors, if, if we really took this serious, like where it's like, I think we're undervalued. Like we're undervalued in a lot of that is the barber industries fall is like, cause you know, and I think what you're doing here with elevated mentorship is just like, we're, we're taking it to, to like, to where it's like, people are like respecting barbers. And now, you know, like the, like the haircut, ain't just a haircut like that, that 20, $30 cut you get down the street, like, you know, this is like, it's something that like needs to be taken serious. Like, like we should be valued just like any other, like in like if it's 20, 20 now through 2021. So it's, it's completely different than it was five, 10, 15 years ago. And that's the way I see it.Speaker 1 (13:08):Yeah. Th there's just also like this different, um, like when you're charging a hundred, $200 a haircut, there's just a different way you run your business too. Right. Which I don't think people get, like, I think, I mean, I don't know what, what you, you perceive, like, what did you personally perceive when you were doing the 30 bucks? What did you perceive? Like charging a hundred bucks will be versus like what it is now. Cause now you're like, dude, this ain't nothing to me. Right,Speaker 2 (13:32):Bro. I thought a hundred books, you know, you have to, like, I thought you had to be on Hollywood Boulevard, sunset Boulevard, Melrose, you know, have the, the nicest studio there is, I thought you had to have all, I thought you had to be in a certain location. I thought you had to be like, like, you know, I thought you just had to be super fancy when it's, when it's really like, not about that. It's like you can be in the fanciest the best location, but if your haircuts art are trash, Nope. They're not like you're not going to retain clients at a hundred bucks.Speaker 1 (14:03):Yeah. Or even just your business is trash in general. Yeah.Speaker 2 (14:09):And when, when really, when will you start to realize it's like, and this is something that you constantly preach is like, it's people that are paying that much. Like they don't care where you are. They just, they want their haircut to be on point. They want to look good. They want you to give them that best haircut possible on them, on what's going to make them look good. They want you to like adjust the haircut. It's not just about a fade either. It's about Justin different things to assert somebody's head different problems that they have and just like, and fixing them, those for them. So they can feel confident. And if you can do that for somebody, then they're going to pay a hundred, 150, 200 bucks, like 300 bucks, 400 bucks, like absolutely has to happen. SoSpeaker 1 (14:49):Yeah, like I think people get so lost in just like, I'm sure you probably have gone on down that lane probably, but prior. But like I think so many barbers get lost in the I'm trying to perfect. The fade when like it's, it's, that's not the problem. Most clients have like business is all about problem solution based. And if you don't build up from that at least standpoint and know how to, like that works into the marketing, works into your financials, works into scaling. Like it's no wonder why people are kind of stuck and just kind of spinning their wheels because those add on more services. Cause I think that's more additives to it. Right.Speaker 2 (15:21):And like, you know, people, there's people at 30, 40 bucks that have perfect fades, but still can't get their prices up to a hundred books. So like you said, it's not about the fade. It's about the business structure that you want to have a clean fade, but at the same time, there's so much more to it than just having the precious fade them.Speaker 1 (15:38):It's at least knowing what the businesses is telling you. Right. Like just having a proper business structure that allows you to scale up effortlessly. And it's not like, I think most barbers too, it's probably what you were doing to Briar. Uh, cause I don't know what you were, you were charging, but most barbers kind of like, ah, my booked out like three weeks in advance or I'll go up five bucks. Right. And it's like, that's, that's like the worst way to even do it.Speaker 2 (15:57):I think that now, bro, I was just like, that's the entity right there. But that's the way I used to think too, because that's how the whole barber industrySpeaker 1 (16:05):Everybody thinks because nobody knows how to scale a business. It's it's well, first of all, they, they have poor foundations. Um, it's kind of like just building up a skyscraper and like quicksand, like you, like, if you, if you think that just adding on more services or anything of that sort is going to scale, like some point down the going to break or just going to become unprofitable. Um,Speaker 2 (16:27):Yeah. Yeah. Because like, if you, if you're adding on more services, like, you know, you're doing a facial and doing all these massages and doing all types of stuff, like people think that's going to get them more money when it's, when, when really the client just wants the Haircut to look good, to look good. Like they might feel good in your chair, like, Oh, and then they go home and they're like, ah, but the cuts delayed there. Yeah.Speaker 1 (16:47):Like they just, they, they didn't, they didn't like reward you for a haircut. They just reward you for some extra. You just do it. Which isn't helpful.Speaker 2 (16:54):Well, but if somebody else, if they go, if they go to somebody else that gives them the cut that they want, they're not going to come back to you because even though you do all the massages and everything like that, like they're going to go, they're going to go to the other person. Cause at the end of the day, when they go on that date with that girl, there they look good. And they feel good with the haircut that they got.Speaker 1 (17:10):Yeah. I think also too, like a lot of barbers think like you got to build relationships or like you got to like talk, like I heard somebody like, everybody's like when I can hop on a call with somebody who's interested in the program, they're like, are you going to tell me like what I should say to a client? I'm like, yeah, don't say nothing to them. Like that's not your job. Like they're paying for. Yeah. If you're trying to, if you're trying to like make them pay for conversation, they'll go to anybody who is in a better conversation. Like it's just, it's just, I think a lot of things are a skew, but I'm glad like for you, at least like the model that we have is, is working. I think, um, I mean, what has been like the most impactful thing just about, cause I know you've been through of course the first program, the first also to like elevated mentorship, like I guess the a beta thing. And then now like this is actual physical program. What, what of, what's the biggest takeaway from like this recent, I guess, upgrade of a program that, that, that you can take away from that, that you could see like, wow, this actually was like really game changing for me.Speaker 2 (18:09):Just the, everything that you have put in the program that like that goes into the business side of things. Cause I never knew any of that. You know, like, you know, all the tracking that you do with, with numbers and money coming in with content, like everything, like all the, all the numbers that you got going in, all the, all the graphs that you got, like everything, all that business side of stuff I think is, uh, I would say like a lot of our results don't really like know about that type of stuff too. Yeah. So that was a big game changer for me with the, with now that it's, the program is really like a physical, like up and going like programming there's, you know, tons of barbers coming in and seeing success. Yeah.Speaker 1 (18:55):No, I think, um, cause I think the biggest thing I've seen too is like, we've just gotten, I think the industry to got so like, like I'm in love with like viral views instead of just like what actually like converts on a client, right? Like what actually affects the business. And, and sometimes like the most Bible video will have such a negative impact. I think that's where people may even like people look at you now. Like it's what I was always kinda like on a podcast, almost mocking them. Like, go ahead, copy South Bay, Chris. Cause that's not what he's doing in his video content. Like that'sSpeaker 2 (19:23):We were like, when I first started with you and then my videos started popping off and then we were doing, I was doing like covers and stuff like that. And like, and like, you know, everybody would see my videos getting like 200,000 views, 300,000 views, 400,000 views. And it'd be like, like literally like a month later, all you see is just everywhereSpeaker 1 (19:42):Everybody doing it. It's like, they just, they just, yeah, it was, it was, it was monkey. See monkey do. But like they didn't understand what was going on the backside of the business, like what you were like looking at like how we were manipulating that to like it, because business is all like, uh, an organism, right. It all talks to itself. But I think most barbers just, hyper-focused on like the marketing and like, Oh man, let me, let me go ahead and like make this, let me make this crate face crazier.Speaker 2 (20:07):But it's like, it's not like, you know, and then they want to do all the crazy stuff, man. They're optimizing for the law that doesn't bring in clients, especially the clients that are going to be playing 60, 60 plus. Yeah.Speaker 1 (20:17):The, the, the, the optimization point always has to be, how is this going to affect my business in a positive way or a negative way. And most people, I think, especially in an industry, I mean things. So like, I'm, I'm still surprised how wide open it is. And like, I mean, just cause like with the tools that you have and everybody in the program has, it's just easy at this point for you guys. Um, I guess kind of like wrapping up, um, what what's like some advice of course, like that you would give to like a younger barber coming up right now in the game. Because of course, like I think a lot of younger barbers look up to, um, of course you just turned 21 already charging a hundred bucks and you're very download. Like you're just about your business. What is that advice you would give to that individual? Um, that's, that's kind of like again, to cutting in their garage, kind of maybe similar situation as you,Speaker 2 (21:01):I would say, literally just focus on you, focus on yourself, focus on your business. Don't, don't pay attention to the outside noise. You know, when you're young, you're going to have friends. Homie's like telling you, Oh, you should do this. You should do that. You then start seeing succeeds start, maybe start seeing you make a little bit of money. Like everybody wants to be your homie. Like, you know, everybody's got, everybody's always got something to say whether even if, uh, family members, um, you know, or even like, let's say if you're a young barber, it might be barber barbershop, OGs in the game that have been been in there for, for a little while in the area, trying to recruit you into the shop or trying to tell you what you should do or what you shouldn't do. Just, just like, just do you don't listen to all that. I'll find noise. You don't, you don't need to get in the shop to make money, to cut inherits. It's it's a new era. Like you don't, you don't need that. You know?Speaker 1 (21:51):No, the small plug, I guess. I mean, I did want to ask one more question. Cause I mean, I don't think I even covered this in so far, but how has that even affected you being so young? And there's like a lot of like older, I don't want to say, Oh geez. But just guys were older than you in industry trying to like be in your ear of like, Oh, this is what you should do. I mean, has that affected you at all? And like,Speaker 2 (22:14):I've had plenty of that. Like I've had plenty of that. And I just always, like, I knew him all I knew in my heart that I was like, I don't know, like something that tells me, like, don't listen to this guy. Like, and luckily, always went with that. Like, and so I just, it, it didn't before it kind of would affect me at times because people would say things or like, you know, like then, but now it's like, now you and you have that. I don't give a mentality. Like you're not paying my bills. You really don't care.Speaker 1 (22:41):What was some of the conversations that would come up with that?Speaker 2 (22:47):Um, sometimes it would just be like that people pleasing mentality of like, like, like sometimes, like I'd be scared to tell people no. Or like, or tell people like, like just straight up how I, what, how it is, you know? And, but those were like, and then it would just like, make me feel more like, just like, like kind of. But, uh, but I grew out of that and now I really just don't care. Like nice. I just do me. And that's, that's, that's, that's a big, that's like really big, especially for young barbers is don't don't care. What other people, other people think. Just the way I look at is if, if somebody is not where I want to be, I'm not gonna listen to you. Like, like, like if you're not where I want to be in life, why would it like listen to people that are where you want to be? That's how you're going to get to where you want to be. Not by listening to others. Cause everybody's always got something to say, everybody's always going to try and give you game. But like, but everybody's game is good game, you know?Speaker 1 (23:49):I think, I think also too sometimes like when, when, especially when any human is like lost or just doesn't know what to do, especially like a young Barbara, for instance, just any Barbara in general, not knowing what the heck to be doing with their business or direction wise, how to make things grow. Maybe they're struggling. Like you kind of almost, that's a very dangerous zone, right? Cause like you almost will latch on to anything that anybody's willing to do.Speaker 2 (24:11):You're you're very, you're very vulnerable in those, in those, in those States of mind of like, like of that scarcity of like you're very vulnerable in those States of mind. Cause then you can, you can really just listen to anybody. Like you said, like that's that it's that dangerous zone. So be very careful. Yeah.Speaker 1 (24:26):Cause he's like, you're in survival mode and you're just like anybody who gives me anything, like, I'm just gonna like, like you're going to adopt it and like try to work at it. And I think that's why most barbers to like, um, get into like that hamster wheel cycle, just like overworked and like subsystem of like, why, why isn't this working for me? Why isn't this? Like running up the numbers? I think it should have. Um, or just not even happy cutting hair anymore. Right. So Barbara is like making three 4k a month. Just it's just like boring. Right? Doing the same thing every month. Even for you, dude, you were like making 10 K a month and you were like doing like, it was crazy. Like you hopped on a QA call. You like, you weren't even happy. You were frustrated.Speaker 2 (25:03):I don't know what I'm like. I'm just like, yeah. I was just, I was like frustrated at thatSpeaker 1 (25:07):Making 10 K a month dude. And it's but it's, I think it's happens at any level whenever you're not getting the growth that you want and know you deserve, you're always going to be frustrated, whether it be at two K or 10 K a month charging 20 bucks or charging a hundred.Speaker 2 (25:19):Yeah. So it's kinda, it's kinda like, like something you've told me, like, you know, it's just that, that fun is like when you're just constantly growing, when you're constantly just pushing to achieve new goals, that's where you really just, that's where you really feel good. Cause you're just like, once you, once you're just constantly achieving goals and constantly pushing to achieve goals and it's, it's not even, you know, it's not easy. And you do, you still achieve those goals, like that's where you was. But like, it don't matter where you're at. If you just, if you just stay stale, like, I feel like you just start feeling like, like, what am I doing?Speaker 1 (25:47):Yeah. It's, it's not cause like, um, well, I don't know if you've ever experienced this cause like you, like, again, till you got in this industry, like again, 18, like you're only cutting for what? Like a year and a half or so before we met, ISpeaker 2 (25:58):Guess. Yeah. Like a year and a half.Speaker 1 (26:01):Yeah. Like for me, I was cutting professionally for two years before I actually started doing something about it. But it just gets like, it's just like, you have to like drag yourself out of bed to do the same thing again, to make the same amount of money. And it's just like, at the end of the day, you're dead tired. You're like, it. It's only like Wednesday, I got this thing over again. Like I got three more days left of doing this thing until I get a day off. Like at that point in time, you should know like, whatever you're doing is not working for you. Um, I guess like kind of give us like a, um, a foreshadowing of like what you got coming next. I know you're at a hundred right now. What are you looking to do next in terms of like your business wise? Um, and just kind of like look into the futureSpeaker 2 (26:39):Right now, the next goals are get to one 50. That's that's gonna, that's coming really soon, really, really soon. And then eventually for sure, I would say by the end of summer, 200 cutSpeaker 1 (26:52):Boy. Yeah. Yeah. Because I've been told you, uh, through those listening, cause you were stuck at a hundred for like a year, just cause of like a lot of, I think a lot of people don't take in the fact that how many plateaus come into, like when you hit that hundred dollar price point of just like business, personal everything, just all of a sudden like just becomes this thing. And like, I'm glad that we're locked. You got locked back in. You're able to like get up to 4k 4k a week now and just do I think 200 should be effortless by the end of the year for sure. Honestly.Speaker 2 (27:20):Oh yeah bro. No, it's it's it's coming. It's coming for sure.Speaker 1 (27:23):Yeah. Yeah. So say Lockton, I guess last, last thing wrapping up. Um, unless you have anything else, I mean just any advice to anyone, um, that is listening that might be thinking about joining Elvin. Menship doesn't know if it's right for them, uh, in the program. What, what advice do you have for those peopleSpeaker 2 (27:40):Invest in the program? No, but seriously like invest in the program. Like I remember telling, telling people back then, like bro, y'all you guys should like check out, check out the Lexus program, check out his courses, check out his, uh, check out his mentorship program and be like, nah, bro, that's a rip off this and this and that. Like I'm like, all right, bro. Like, all right. But you know, but everybody like, you know that saying everybody like got money for Jordans. Everybody got money for weed, everybody. Like, you know, but everybody got money for the nights out. But like, but you won't spend money on yourself. Like, yeah. And it's like, and I never, like, I remember people would tell me like, like, Oh bro, that's, that's a rip off or you're getting ripped off. Like, like, well, why are you even doing that? And I'm like, but like, bro, it was literally like in two months of working with you by the started working with you, like in August, by December we had hit like 20 K. So in like three months, it's 2040 K on Instagram. So it's like, Oh was it really rip off? Or like, look where I'm at now.Speaker 1 (28:39):Yeah. And then, I mean now even like, um, I'm sure if you look back, like those people like are still in the same place while you're doing like, cause you said you're doing like what 15 K trying to get to 20 K now a month of like income, InstagramSpeaker 3 (28:54):On income. 15 K on income. Exactly. Isn't it? Yeah.Speaker 1 (28:57):Yeah. And I'm like, it's, it's always funny. Like talking to people on calls. Cause they'll be like, ah, I don't know if like, if I want to do that now I check back like even a year later and they're still doing the same thing, dude. It, it surprises me just, just how people get stuckSpeaker 2 (29:11):And it's because everybody has like that, that mentality of just like they don't they're they're they're skeptical to like invest in themselves.Speaker 1 (29:19):Well, I think everybody should be skeptical. Right? Because otherwise everybody would be getting scammed out. They out here.Speaker 3 (29:27):You want to do your due diligence.Speaker 2 (29:29):So you're what you're going into. But with you, I wasn't skeptical at all. Cause I was like, all right, this guy has the results that I want. So I'm going to listen to this guy. And the results were coming in. As long as I was putting the work, like, like don't you get like, it's like you have to put in the work. Like, like even like when we first started like that first year in the elevator mentorship, I was still working like, like a dog. Like I was still going 6:00 AM to midnight and just, but I was like, but that's what it took for me to get to 30, from 30 to 40. Then I went up to 50. Then I went up to 60 and at the same time posting content every single day recording content, I remember I'd cut all day from six, 7:00 AM up until midnight, midnight would be my last cut coming in. And I would just, I would film a video on like from like midnight to like midnight to like 2:00 AM. And just like in that that video would end up going like 500,000 views or something like that. And I'm like, it's worth it. The grind is worth it.Speaker 1 (30:24):Yeah. It's, it's just, it's just that, uh, that time delay, right? Like you, you have to it's there's always an effect to the action that you take and um, and or reaction I should say to the action that you take. And I think some people, they just don't have the grit. Like I see too many times, like even just barbers is like in the industry, they'll try something like the barrier for entry, for a business to build a business. Especially when you're up Europe at dude is like, it's hard. Like I remember how I really had to push you to like, not like just going from 60 to 100, I had to drive down to LA to be like, tell you,Speaker 2 (30:58):I remember you came and you were like, we came out to eat some lunch and you're like, bro, why the? Aren't you at a hundred already? Like, they're like, raise your prices today. I was like, all right, say less.Speaker 1 (31:10):Yeah. Yeah. But that's not anybody listening. Don't think that if you charged 60, it just write it a hundred because you might break that thing.Speaker 2 (31:18):There was everything was there in order for me to go up to it.Speaker 1 (31:20):Yeah. Yeah. Cause I I've even had some people that like DME they're like, dude, I, um, I saw somebody else in your program go up to this price. And I went to this price and I don't have clients. What the hell? I'm like, that's not the point, dude. Like that's bad.Speaker 2 (31:33):It's not just a, like you just, it's not just like, like this program. Isn't just like, you just raise your prices just to raise your prices. Like no there's strategies to it makes that though, too.Speaker 1 (31:45):What's crazy. Everybody's just like, Oh, like I just got know my worth. I'm like, well you should. But like that good luck trying to get up to 200, no one your worth, because that's not gonna, that's not gonna fly to Hawaii.Speaker 2 (31:55):Like trying to be booked out, you know? And like having people, new clients constantly coming in every single day. Yeah.Speaker 1 (32:01):Yeah. Um, anything else that you want to say? Last words before we wrap up here tooSpeaker 2 (32:07):In investing yourself, it's like, that's pretty much it invest in yourself. Don't listen to outside noise. Don't listen to people that, that aren't where you want to be listened to. If you want to be somewhere, seek those people that are where you want to be.Speaker 1 (32:23):Awesome. Dude. Chris, thank you so much for your time, dude. Love you bro.Speaker 2 (32:26):And I love you too.Speaker 1 (32:28):Yeah. And, and uh, do so much more to come. I'm sure that, uh, I'm sure. I'm sure this interview is going to age well too, by the time you're charging two to 300 cuts. So thank you.Speaker 2 (32:37):It'll it'll be dope to look back on it. Faxed dude. Appreciate it bro.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.