Why the “know your worth” culture is cringe/toxic

Recorded by Daniel Contreras on March 6th, 2021

Warning: Title is clickbait but the audio above will explain

What it is
- When all people say for business advice is to “know your worth”  

Why is this said?
- More than likely this is the only advice around the business the person knows, or is just repeating what was said to them

Theory examples
- Amazon’s quarter and yearly strategy meeting is not centered around “knowing your worth”  

Practical examples
- The New Era Of Barbering is anti know your worth. Like that would be stupid if I worked with a barber just to tell them for the next 2 years to know their worth and that’s how their business improved.

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Daniel Contreras

Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more.  His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.