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About this video:
Why I shaved off my beard
* Flipping binary poles
* Chaos vs Discipline
* What this allows your growth curve to experience
* Students who experience this and how you can flip your binary poles
HERE’S WHAT WE COVERED IN THE TUTORIAL:
* What is a Binary Pole:
* A hard jammed or deeply rooted belief about oneself or about what you believe you are.
* Example of this is “I’m not a morning person” or “I can’t work out in the morning”
* Both of these are choices we choose to shape our everyday lives, and just as simple as we can choose that narrative, we can also choose the opposite of “I am a morning person” or “I can only workout first thing in the morning”
* Every “characteristic” we choose shapes the identity of who we believe we are and what we are capable of.
* These binary poles aka “choices” can be extremely useful and aid us in progressing and growth in business, such as “I am creative and that allows me to be artistic with my haircuts” or even “
* Chaos: Creative, new ideas, brainstorming, messy, unfocused mind- Allows us to take a different point of view at attaining a goal for ourselves
* Discipline: Once we have found the best way to enhance growth out of chaos, we must crate discipline around that 1 thing in order to sustainably grow and max out its potential
* This cycle repeats over and over, but few recognize or even understand that this must be done
* Allow yourself to create new growth and never “max out” on what you do
* The ultimate “growth hack”
* We see this in all areas of life
* Amazon overtaking Walmart due to Walmart not able to flip and get out of it’s maximum peak
* Weight lifting- you can only do the same weight of an exercise and same amount of reps until you must switch it up S-Curve results at price range
* $10-$25: base skill level
* $30-$55: cutting the fat on clientele, getting closer to specialization, turning on the faucet of client generation machine* $60-$90: Mastering client generation machine, nailing it client specialization down to 2-3 client types, problems you solve start to become clear
* $100-$200: Creates preferred clients at will, serves 1 client type, nails down to 2-3 main problems those clients face
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Hey everyone, Daniel Contreras (@dlucs_) here founder of The New Era Of Barbering. On this video, we're going to be basically kind of going over the elephant in the room that was not addressed at all last week. I realized that after I kind of reviewed last week's video, um, I really didn't even go over why even shaved my beard. Right. And I think that's for those who haven't kept up with my journey on podcasting, or even on Instagram, uh, it probably came as a who the is this guy? Right? Like all of a sudden last video we get 14 months ago, he has a full-on beard. Um, and now it's like completely shaven. He's talking differently, like what the hell has happened to him. Right. Um, and I, I, I, there is a reason for that. There is a reason why I shared about my beard.Of course, I, I love, um, to go ahead and change my look, but that doesn't have it in, that's not the entire, uh, kind of breakdown of that. Um, so I'm going to go into really the, um, growth hack that, that helps me achieve when changing my looks, changing my character, um, and reinforcing the person who I am becoming each and every single day, as well as what happens when you don't do that. Right. And a lot of people don't do that. They get to kind of get stuck in these, uh, hard jam poles or max out their potential because of, of their hard root of beliefs. And, and this is what, um, um, I learned as, as, as called as a flipping your binary poles. So, um, really to start off with what is a binary poll, right. Um, really, uh, like I said before, a binary pole is a hard gym belief of what you believe you are.So like, if you believe you are, Hey, I'm not a morning person. I can't go to the gym and workout early in the morning. Um, that's a hard jam belief in yourself, right? At the end of the day, we all have choice. We all have the option of choosing our own realities and choosing, um, our character of who we believe we are. Um, and how we like to maneuver and operate in this world. Uh, whether that be in our business, whether that be in relationships, whether it be in a personal life, whatever, whatever that may be. Um, we all have the power of choice, um, and understand that those hard jam beliefs are just hard jammed choices that we ultimately at some point in time max out. Right? So like, um, you know, like I said, both these are choices, um, and we can just even, and I'm, I'm, I'm looking at my notes by the way, cause there's a lot of things in this that I want to get through.Um, like I said, this is going to follow the podcasting platform as well, too. So I like to go ahead and go off my notes. Um, but you guys don't seem to be looking down all the time. Um, but basically with, with, with the beauty of this is that you can go ahead and choose to say, Hey, I am a morning person. I do want to work out early in the morning and believe me, we are going to get into how this even ties into barbering. Trust me on this. Or I TTP trust the process on this one. Okay. Um, this is actually what I go ahead and, and help us with South Bay, Chris, um, that you see him just have this incredible growth curve. Um, whereas some barbers and even including myself, you know, you kind of build up, uh, your business a certain standpoint and you kind of max out, you, you waver off, you don't see that, um, continued growth in your business.Um, and really how do you hack that everybody asks, how do I continue to grow? Um, and they, they blame everything else. Oh, it's my city. Oh, it's, um, my clients don't want to pay me this price, yada, yada, yada. Um, but it's really these choices that you make inside your business and make inside your, your business's operation. Um, they're really hard, genuine, like, yeah, you can't grow outside of that. You have to switch things up, you have to flip some binary poles, some switched and beliefs of yourself, um, to start recreating growth for yourself.Um,And this all shapes the characteristics of who we are and every characteristic shapes the identity of who we believe you are and what we're capable of as well, too. Um, and, and these binary poles, AKA choices, uh, can be extremely useful and aid us in progressing and growth in business, such as I am creative. And that allows me to be artistic with my haircuts, um, and so on and so forth. So you can literally choose what direction you want to go in. And I know it's kind of seems a little food food. We like, Oh, okay. If I say this, this will happen, manifesting type stuff. Um, we'll go into a little bit deeper root of, it's not that. So what this kind of creates. So basically flipping binary poles is, is somebody can be, let's say discipline undisciplined, right? Let's say, um, let's just say, go chaotic and discipline. Cause those are kind of two very different points, um, where we both see, especially in the barber industry where people kind of operate out the chaotic person, the chaotic barber, you know, it falls behindAll the time. Um, they're not,They don't have like a systemized approach to getting clientele, um, or even raising prices or building their business up. Um, and they're, they're going out partying all the time, right? They're not taking care of their bodies. They're not systemizing their business. Um, and they're not learning anything. They're kind of just, they're kind of out here just, just living it up, which is no problem at all, but they don't experience any growth. They experienced growth at first. Right. And they've become very successful or, or build their business up to be very successful because maybe they're going out, meeting new people all the time, um, as a result of, of, of being in this, living in this couch moment, but they're never able to move past that point. Right. They just kind of stay within that area. Um, whereas also, do you have a disciplined Barber who comes into work on time all day, every day, um, takes care of himself and his clients, um, is working hard every single day, uh, goes to classes and stuff like that consistently, but they too, also max that out and still don't see that progressive,Um, growth in their career now. Um,What is chaos and, and, and what is discipline like, like I said, chaos can basically be defined as like creative, new ideas, brainstorming messy, unfocused mind. Um, but in reality, that chaotic person is just allowing themselves to take a different pointOf view, um, and attaining,Uh, entertaining, uh, a goal for themselves. So basically like, um, if they want to build a clientele, right. Instead of being disciplined, staying in the shop all day, every single day, um, going to sleep, waking up, you know, having systemized, taking care of their bodies and stuff like that, they go out partying, right. They go out and saying, Hey, let's go ahead and go out. And, and, um, and say what's up to all these people and, and, and get new clients in, um, where at the discipline person, um, you know, once, once they found that area of, Hey, this works to get new clients, Hey, this works to build up my business. Um, they literally just focused on that one thing, they cut out everything else and say, this is the one thing I need to focus on. And I'm going to hard jam this out until, you know, the, the, the brakes fall off or the wheels fall off because really in reality, like they found a winning mechanism and both are great, but both are necessary.Um, and the cycle repeats over and over and over and over again, right. In terms of the disciplined person will continue to continue to do more discipline because they believe that's what will get them to that next level. Whereas the chaotic person also believes that that will get them to the next level, but in essentially, essentially they need to flip flipping binary poles. Um, and this doesn't just have to be with, I gave a very bland explanation of going out, partying and staying in and being focused on the business. This could be social media, not on social media, right. This could be, um, focusing on haircuts, not focusing on haircuts. Like it could literally be with anything. Um, and this literally just allows you to, to effectively jump the growth curve. Um, you know, and, and basically what a growth curve is. And, and, and all, I got a whiteboard here to coming all prepared on this one, a growth curve is basically, um, what I'll draw out for you right now. It's a little S right. And this is what we all experience. Um, during a, let's say, when we're, when we're going on a path of consistency, whether that be in chaos or, or discipline. So typically people believe growthHappens like this. We'll go ahead and draw this graph.This is like a big white board for not a very, so people believe chaos or, or growth happens like this, right? Here's the graph here is a positive, positive. Um, so they believe it will just happen and go up consistently. The more that they go ahead and stay consistently on that path, the more growth they'll experience. WhereasIn reality, even sometimes people will, I should say, in reality, even sometimes people believe,And this is very true too, if you know what to, how to, how to effectively mastersGrowth curve, that your growth would look like that as well too. But that is not necessarily how it looks,How it looks all the time when you need, when you want to go ahead and accelerate growth, especially whether it be in your barbering career, you need to, um, you need to, to recreate yourself at each and every single step. Right. Uh, have you ever heard of it? I'm pretty sure. Um, those of you who are watching the video, you've heard of what got you to where you're at, w won't get you to your next level, right? What got you to where you're at right now will not get you to that next level of yourself or not get you past that next level of you. So, um, and that's basically true with the growth.So with this, it's like an S-curve. So what you have experienced is some similar, like a past one before you started slow, you see an increase, but then you waver off. Right? And the same thing you'd be had, like, let's say, this is a Barbara that starts out just starting out. They're growing, they're charging $20 right now. Right. Charging $20. They build up their clientele. All of a sudden they're in a shop. They get a lot of walk-ins. Boom. Okay. Get that, get that. But then they start tapering off with money-wise, right? We'll say, this is, um, how are we going to do this one? This is money. And this is clients. Um, so wait, did I do that correctly? Yes, I do do that quickly because at some point in time, they will reach a peak of money. Maybe not so much. MaybeWe'll just hit the clientele and we'll stop. Maybe not the best representation, but you understand what I'm saying,But this at least, hopefully. So basically what they will do is they'll go ahead and get the business, um, growth. They want at a certain point in time,They plateau, right? And this is the most frustrating part of when you're a barber, because this is where, when you're a $20 barber, $30 or $40 barber, it doesn't matter where you're at. At some point in time, you're going to hit this curve. You're going to go ahead and flatten out and you're not going to experience growth. And then this is when this is when all the crazy stuff happened. It starts to happen, right? This is when all of the, um, other people in the industry start telling you, Hey, you know how you make more money? You start, you shorten down your, um, your, your Cuttington, you cut more clients, all this other, um, where in reality,You just need to go aheadAnd recreate yourself and best time to recreate thatAnd recreate this S-curve is right at the peak, because before you flatten off, you already starting to recreate yourself again. So it's like a continuous growth.So that is how you go ahead and have that growth.I guess it looks, it looks a little bit more like this, which doesn't helpMy explanation, but you understand what I'm saying over time,You will see the curve go upwards. So how do you go ahead and beat that as a bar? Right?Because we all max our ourselves out at some point in time, we all go ahead and we have things in areas and beliefs, especially in our business that we maxed out in of our operation. Um, how we go ahead and attain clients, as well as our price points.Um,And you have to allow yourself to create new growth and never max out what you do. And honestly, this is like the ultimate growth hack for really any business. You see, you look at it with like, um, players like Walmart versus Amazon, right? Uh, Walmart thought they were the biggest, like baddest on the planet. Um, they got lazy, they got to that. They got to that plateau almost, or they got to the peak of the growth curve. And then all of a sudden they didn't adapt. They didn't change themselves into something new. They didn't go ahead and go into and flip a binary pull to recreate the growth curve. Um, and then all of a sudden, you see, bayzos come in and just completely shut down on the whole industry. Um, so this doesn't, this isn't just like a theory that like I pulled out my, this is something that's actually used a business.And I think, um, a lot of times, especially in the Barber industry, we don't look at business, uh, effectively enough or close enough to really advance our own industry. Right. We, we kind of, like I said before, there's an idea like, Hey, just do 30 minute haircuts cut down your haircut, time to double your money. Um, and if that was true, whoever was doing a two minute haircut would be the richest and be charging the most in the industry. And we all know that's not true. Um, so you have to understand what truth is. Truth is like w who creates the best product, um, and not just like the best fade, but also who knows how to, uh, leverage that as well, too, with their audience in great demand for themselves. Um, and having the right mixture of that and having a correct understanding of that as well as recreating themselves over time, uh, will come out on top as a good sell.Uh, so how does ties even ties into me like being in shaving my beard off? So if you've been following my journey, you've seen me with literally, uh, I had a beard and buzzed haircut, right. I used to have like a three on top mid fate. Um, and then I started growing my hair out. Like it is right now, like a crop top. And then I, I bleached it, right. That was me flipping my binary pulled because I was so hard jammed in terms of discipline wise. Um, for myself, um, I was already recreating my new character always, or I was already recreating, um, who I need to be in more of a chaotic mode to look at the same problem, uh, that I was having, which is how do I grow my business, but I was looking at it from a different angle. Right. And when you, when you go ahead and look at it from a different angle, um, you start getting or, or go outside of what you already believe. Um, you start having new ideas come in like wild. And because you're not, you're not like you, you're not worried about focus. You're just worried about, okay, how creative can I be with it?Um,Right. Because you get a lot of incredible ideas. Um, but then the, the hard part after that is how do you go from that point and then switch it back to very disciplined, hone in on one thing. So then after I went ahead and dyed my hair, I grew my business up a lot. What really big on social media, then I wanted to go ahead and go into business. I said, okay, well, I can't be posting on social media everyday. I cannot be doing this wild, this wild stuff every single day or, or, or creating content every single day. So I need to go dark. And then I went ahead and, um, of course I already had my, my dyed hair cut, uh, cut off. Um, so then I grew up my hair for like a year and I grew up my beer as well, too.So I was, I was looking very shaggy. Um, cause I knew it wasn't going to be on social media. I was like, it. I might as well try. Right. Uh, get a different view of something as, as disciplined as this. Um, and for about a year, I did that as well too. And then I said, you know what? Um, right now I need to go back on social media because of what I've learned. I've built my business back at wise, I have the results, right? South Bay Chris' son cuts, Josiah's King Cardel, um, no way, um, uh, Brendan, well, Berg styles, all these guys have had incredible results, uh, under my one-on-one mentorship program. Um, I need to go and start getting back on social media, um, to go ahead and get the value that I've learned from this and what I teach them.Right. And what, what, what kind of, I saw the changes that allowed them to see the growth like this, right? It was, it was stuff like this. Like self-aid Chris, we had to go ahead and get him from, you know, he was charging. I believe, I believe, I don't think he was charging 25, maybe 30 bucks when he first started with me. Um, and he was booked out right. Who he was booked out, cutting in his garage as, as a, you know, Barbers student. He was in barber school still at that time. Um, and he's like, yo, like, I, I want to go ahead and get higher paying clients. But what I'm doing right now is not working as a great and intuitively, I already knew we had to flip his binary poles of what he was doing. We had to get him on social media.We had to get them out of his comfort zone of what he was already doing on social media. Um, switch some stuff up, get very creative, look at the same problem that we're looking at. Get like increasing prices and getting clientele, but looking at it from different angles of how we can attack, then we determined after a while period of that, what angle that is? Can we go ahead and hone in on and get very disciplined on that one right after we go through the chaos moment, have all these different ideas, pick one of the best ideas to move forward with and get disciplined on. And then flipping back to a discipline standpoint, which we're still working on with him. He loves to go ahead and stay in chaos, but switching back to a discipline standpoint, um, and really hone himself in and get discipline every single day, hammer that thing out.Um, and that's why you've seen him over the course of, of a year and year and a half of working with me. He's gone from charging 30 bucks to now he's charging a hundred bucks still in the same situation. Still does not have a barber's license, still cuts in his parents' garage. Nothing's really changed except he's flipped his binary calls back and forth. He switched his beliefs. Um, he doesn't let himself max himself out wherever we exact because whoever South Bay Chris was, um, you know, charging 60 bucks or 80 bucks, whatever it was before. Um, and you know, I even had to go down to LA and have a meeting with him and I told him straight up like, look, um, you know, your maximum yourself out. We have to sweat, we have to flip some, some stuff up again. Um, and being able really assess where that, to maneuver from that, with, um, how to structure his business and really how does that align with his overall goal, um, and matching everything up.And that's where you see the growth come from. Um, and this can be done at any level. Um, let me see, what else do I, and this is, you can even see this doing during like weightlifting as well, too, right? Um, you can go to the gym and lift like, like let's say, we're, we're doing bicep curls with dumbbells, right? You can pick up, uh, let's say a 30 pound dumbbell and rep it out for 10 reps, five sets each and every single day for 10 reps, those first couple of days, you're going to get growth. You're like, Ooh, my muscle is so sore, right? Like I'm getting this thing probably by the, by like a week and a half Mark, it's not going to do anything. You need to switch it up. You need to either switch up the repetitions, the weight, something in there, a variable needs to change.And that's the same mentality that that's, um, Barber's need to take with their business. Right. So you have to switch something up, um, and take a, take a more scientific approach with your business and, and really take, take, uh, take an outsider's look and say, okay, let me take a step back. What is working? What is not working? What I've been, what have I been too hard jammed on? And then what is true and where do I move from this as well too? Um, now, you know what you can expect from like flipping these binary poles and what I've experienced at least is like, Hey, look, when you're like charging anywhere from like 10 to $20. Um, that's typically, uh, for a haircut that's typically when you're getting a base level of skill, right? You're, you're just getting a base level of skill. That's the, that's the growth curve. You need to go ahead and add, make someone go ahead.Oh, let me see.Go ahead and create another beautiful graph for you guys.So let's seeAt 10 to $20, there we go. You are trying to coverIt's skill, like honestly, is that the backwards? Oh my goodness. That might be the worst thing ever, because if that's backwards, um, it looks backwards to me. So I'm just going to go ahead and erase this because I don't know if that's going to show up, I'm recording this, like facing me. So it looks backwards to me, and that will be extremely awkward for you guys watching. Um, but basically 10 to 15, 10, uh, what was it? 10 to 25 bucks, uh, price range is simply you, you know, you're trying to master your base skill level. Um, that's, that's the growth curve you're trying to get out of, or you're trying to master is trying to master base skill level, trying to master who can I cut, get my business up and running and not out of survival mode because that is one of the worst moments to stay in.And unfortunately, most Barber stayed in that S-curve they, they, they grow, they get up to that 25, maybe even $35 price range of survival mode and just stay there depending on area wise. Um, the 30 to $55 price range is typically when, when, uh, they, the barbers start to cut the fat on the clientele. What I mean by cutting the fat is you get rid of the clients who either really don't ever tip. I mean, you're still going to have clients that don't tip you. Um, but you're also going to be getting rid of clients that, um, you know, the, they have basic haircuts, you know, especially when you get up to like 50, $55 price range, you're not going to have people who have, have basic haircuts in terms of like cyber is blocked off for, in the sides. Uh, those clients just don't typically come to you, right.Um, so you're trimming the fat on your clientele and getting more, um, closer to the specialization of your skill level. And that's really what you always want to be going towards, especially when you're charging higher price is getting into specialization. Um, and at that point in time, uh, you're also turning on the faucet of, of a client generation machine. So if you're, if you're raising your prices anywhere between 30 to 55 bucks and you're charging that much, um, more than likely you have some type of like, you're getting some, some clients offer social media, right? Unless like you're in a very popular shop, even then you still probably, you should probably have like some skill that you're promoting on social media and people see you. It's probably not at its maximum peak at its maximum potential, but somewhere along the lines, you have some clientele coming into you and you're just starting to get the revolving door going, um, at, uh, and that that's, that's the growth curve that you guys at that range must go ahead and not only get to, but then overcome, uh, from the $60 $90.Um, that's really the, when you start mastering your client generation machine, like really like you start mastering, uh, how to get a client from social media, from my post, from organic posts that you go ahead and create to then go into, click it on your, uh, booking app and booking appointments you, and, and paying for that price. Uh, right. You're really starting to master that and understand that because you're nailing down your client specification to about two to three client types, really. Um, when you start cutting hair, um, you like, for me, when I was charging about a hundred or 200 bucks for a haircut, really 150, 200 bucks, um, I really only served one client. Um, and not like one client, like just, just one person, but like the aesthetic wise, um, I had one look that I was serving. Um, and when you get into specialization, people can understand say, Hey, this is the guy to go to.If I need this, I was the guy to go to like, honestly, like people that look like me, I know I have like stubble right now. I'm not growing back to beer. I'm going to shave it off. I just need to clean up for this video. But, you know, to kind of like this look right now, but, um, it was darker, darker features, a darker hair, darker hair, maybe a lighter complected skin, um, and a big beard, big thick beard. And they trusted me with the aesthetic as well as getting their beard correctly, fitting on them as well as sheer work. Um, because that, that's the look that I had. Um, now that's go look, whatever you have is not going to be not saying it's going to be the client that goes for you. But I mean, look at, look at somebody like Vic blends, right? Big blends doesn't have waves. He likes to think he has that boy, Vic loves to think he has, but his clients like come to him because he is a, he's a guy who understands how to get clients who have waves, um, laid down perfected, like dude is like a master with the thing. Right. Um, so it doesn't have to be somebody who looks or has features exactlyLike yours. Um, and alsoThe problems that you start that you solve for your clients start to become clear. So, um, you're not going to understand exactly at that 60 to $90 range exactly what those problems are for your clients. You're going to have a good idea of like, Oh, okay. I think these are like, especially at the, at the 10 to $25 range. I asked Barber this all the time when, when they, um, when they're on, when we get on a call with them to about elevated mentorship and I asked them, what, why do clients come to, you know, what problems do you solve?And most PRProblem that you solve is not consistency. It's not, um, uh, great conversations or anything like that. Uh, a problem that you solve is something more like, um, something with their head, right? Or maybe a shape that they, that they can't get anywhere else or understanding how to fit the hair onto their head. Um, or even their beard specializing in, Hey, no matter what their face shape is like their beard is going to be perfectly sculpted to their face, no matter how maybe wide, slim, uh, chunky, whatever their face is that it is. Um, you're going to be able to fit that perfectly on their face facial structure, and then the a hundred to $200. And this just in my experience too, by the way, don't take this as ultimate truth. This is just what I've seen, not only from my students, but also myself and then the a hundred or $200, uh, basically grow curve, uh, really from my experience.I mean, it creates a, you create preferred clients at will. So basically you already know how to go ahead and attract clients that you ultimately want. You will know exactly the client that you want, and you know how to go ahead and get those clients in your, in your chair. So, you know, the problems, you know, how to aggravate those problems in your social media content, um, as well as you know, how to go ahead and what posts we'll go ahead and make and generate more clientele. And it's a crazy thing when, um, when you get to a level of mastery of social media skills, when, you know, a post that comes organically, um, you can throw up there and you know exactly what it's going to give back in terms of retaining clientele. Um, and especially at a price range of a hundred, $200, um, it almost becomes unfair and it, it really becomes a fun game. Um, it really, you only serve one type of client. Like I said, at the end, when I was cutting hair, full-time I only started one client. Right. And, and that client almost looked like me. Um, I remember I had done the barber, he looked at me one time. He's like, bro, all your clients look like you. Like literally they look like they look exactly like you like the aesthetic and everything. Um,And then you start nailingStuff down to about a two to three main problems that those clients face. So whether that be, for me, it was like, Hey, you know, my beard, even though guys get my beard lined up really, really nice sometimes, you know, a perfect lineup is it doesn't mean the lines are perfect. It means it fits my face perfectly. Right. It fits my facial structure and fit and sits on face perfectly. Um, also maybe the, the, the sheer work on top, you know, in terms of, uh, I even had a client come back to me, I could just cut my apartment, like every now and then, uh, for a couple clients. Um, but I client come back to me and he was like, yo, I went to another barber. Um, and I literally was like, well, I guess I gotta be, start paying these prices. Right. Because like, um, you know, like the $200 price, because like at the end of the day, like he said, the cut was cool, but the sheer work, he was like, yo dude didn't know how to, like, it was just, was not the same at all.And when you start getting into that, um, with your clients, they literally, I mean, they'll pay any price because they can't go anywhere else. They can't go into anybody else to get that look that they want. Um, so it really, um, you know, flipping your binary poles in terms of, of, of hard rooted beliefs of who you are, what you believe you can do, um, really starts this progress, the chaos versus discipline point, um, really figuring out, okay. Um, I haven't been on social media, right. And I'm not saying me, but like, let's say for you, I haven't been on social media. I haven't been posting and I want to go ahead and raise my prices, uh, by 10 to $15 in like the next three months. Great. Well to get there, you know, you've maxed out whatever you've been doing so far to get you to this point. What is that next thing that you're going to have to go ahead to then re stimulate growth up, to get that next S-curve to really start out doing yourself and the best way to go ahead and ensure that you don't plateau is to always start that next X Esker at the peak of the last S curve. SoLike he would go with the whiteboard again, come on, baby. I love this thing. I love the content we're making right now. It's incredible. So instead of let me go ahead,Instead of waiting right here to go ahead and make, or, or then try to figure out what the hell you need to do next for your next, for your next, uh, wherever me, maybe price range or growth hack for yourself. The best point of reference is right here at the peak, at the peak, maybe even like right there before they even starts to plateau off. Right, right there. So that way you ensure that, okay, cool. Right here, you can go ahead and take that little, that last bit of momentum. And then you go ahead and keep on growing the last little momentum, keep on growing and you keep on going up and up and up and up and upAnd you keep on beating outWhatever growth and plateau that you cause we're all always going to experience plateau in our business. What were you going to go ahead and experience some type of, um, maxing out of who we are hard rooted believed as, um, even if it's like, I can't wake up in the morning. I can't, I'm not, I'm not a disciplined person. I'm not organized. Um, and it's when you actually take a look at these things. Um, and outside of taking another class taking, um, going to another barber show, shaking more hands, like, um, I think all that stuff is important in the industry, but I think this is not, what's talked about enough. This is for me, at least in my experience, this is what has allowed me to, um, grow in my business. Um, and I, and as well as my students, right. Do you see sun cuts just raises prices at 50 bucks?The kid literally didn't even think he could charge any more than 30 bucks for a haircut. When we first started out, because he was in a college town, I'm like, yo, look, college students are not your clients. They're cool right now. But, um, they're not your clients. I'm in Sacramento, personally, right? Sacramento. If those of you don't know, um, is not somewhere where people go ahead and get money like LA, where people get money, um, or throw money around in other big cities. Um, it's a, uh, it's a state Capitol where people come and come to be safe and people come to relax and, um, not spend money. So the fact that, um, even this works out in, uh, in somewhere like Sacramento, it's going to work out in Indianapolis. This can work out in Ohio. This can work out. Um, hell if there's barbershops in Wyoming, let's go ahead and see what's going on out there. Um, Arizona, like this, this can go ahead and be going on anywhere. Cause these are, these are true principles, um, that if you fall to a T, Hey, the will be incredible. Um, soThat is, uh,That is it with this YouTube video. Um, if you found this as value, please go ahead and like, and subscribe to this channel. Uh, I will be dropping videos like this every single week. Um, typically every Sunday around, you know, around this time, well, not this time, but around in the morning or mid day of Sunday, um, really just giving experiences, not only what I've gone through my Barber career, um, that's allowed me to grow, but also for my students like South Bay, Chris, um, sun cuts, you've already heard all these guys. You don't need to go through them. David Escamilla. Um, all these guys have incredible success so far and continue to grow, um, and continue to, um, get ahead of the industry. They go ahead and fall. This S-curve, um, type of growth hack. They go ahead and, and flip their binary poles at will. They understand how to go from discipline to chaos and then flip it back to discipline. Once they have the answer going through chaos, uh, they don't stay in one or the other because they know, look, the chaotic person will always beat out the discipline person,But the,Um, discipline person will always beat out the chaotic person after they flipped back to the discipline. If that makes sense. So, um, you know, you can't, you can't have one or the other, you can't just stay, stay in one's own. You always have to be flipping back and forth to create that growth. Other than that y'all, um, by always, uh, by, by always well, uh, but always make sure like subscribe this video. Um, like I said, we'll be, I'll be dropping videos like this every single week. Also make sure you go ahead and subscribe to the podcast. I also drop content like this on my podcasts, although it's not visual. Um, I do go pretty in-depth I notice is like a 32 minute long video. So if you stayed through this, congratulations, you're not somebody who gets annoyed or just wants to go ahead and get quick and easy answers.Um, that's actually a great character trait if you go and stay through videos like this. Um, and it's probably, it's also why not probably why it's also why I make videos like this. Um, because those who stay through through content like this want that growth, they want to go ahead and experience, um, as well as they're in it for the long haul. They're not just trying to get the short, quick hack. They want to go ahead and say, Hey, no matter how, no matter how long it's going to take me, I'm going to get the wind and I'm going to get, make the work. So without y'all, um, I will see you guys next week on, uh, another YouTube video. I'm trying to think if there's anything else I should go ahead and make an at the end of this, I feel so I've never done a video like this.So this is kind of like, what should I do at the very end? Um, other than that, um, yeah, make sure you guys go ahead and subscribe to the, to the podcasts, dlucs_ podcasts, all that will be in the description below, uh, as well as make sure you guys follow me for any updates as well on Instagram. I know I'm not on Instagram all the time, but that is where I like to go ahead and shoot our updates, especially on my story. Um, in terms of new YouTube videos, dropping new podcasts dropping, or any other information that I have up and coming, um, as well as, look, if you have any questions or need to reach out, uh, by all means DME on Instagram, go ahead, reach out to me. Um, I'll try and get back to you as quickly as possible. Of course, I do have a business run with elevated mentorship, uh, the mentorship program that like soundbite Chris, like I said, all of them go through.Um, so, but I will get back to you as soon as I possibly can, because I feel like value like this is, um, sorely needed in the barber industry, um, and taking a different view and a different angle, um, is desperately needed in times like this, especially with what's going on right now in the world. Um, because look, we want to go ahead and get ahead of the game, especially right now. There's, it is a very interesting time right now, but also a very incredible time for those of you who don't use, uh, the backdoor of like, Hey, look, we have an, we have a back door, literally wide open of an excuse of why we shouldn't be doing work right now. Um, we should be just sitting at home and just doing nothing. Um, but there is a lot of work to be done.All right. So the invitation for all you watching, this is simply, Hey, look, don't step out that back door, please be responsible, right? Doesn't mean go out and cut hair all the time, but let's start working. Let's start not working, but like, let's start figuring out what that next growth for you is. Um, as well as, Hey, look, six months from now, where do you exactly want to be? Um, and really hammer that out. Um, not just year from six months, three months, two months a month from now, where do you want to be at right. Take this time to really think about that. Take, this is an incredible time where we could to kind of reflect and, and, and see where we want to go out and change your lives, especially in the face of what's going on. So it's an invitation for y'all. Um, other than that, I'll be back on next week's video with, uh, some more content. I appreciate you guys for watching.Always love y'all.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.