Hey everyone, Daniel Contreras (@dlucs_) here founder of The New Era Of Barbering. I've been in, in talking with a lot of barbers recently, um, really just to figure out what is either holding them back, how can they go ahead and progress a lot faster than what they are right now? Um, and really that, that's what I try to do with my product in elevated mentorship and to working with borrowers one-on-one is really trying to,To figure out what makes people tick.What is kind of like the things that hold individuals back from getting to that next level. Um, and when I speak to a lot of barbers that there's a varying degree, especially in the industry or any industry, there's a varying degree of things that stop them back. It could be, um, tactical reasons. It could pay principle, re reasons, relate to business marketing, um, growth in their business.ButI think for me, the thing that's not talked about enough is the,Is the character that wePresent ourselves to be. And, and what I mean by this is that, um, each of us as individuals, um, we all are drawn to like the certain character, right? When you were growing up, you have idolized, a certain figure, like you're drawn to a certain character in a movie you're drawn to a certain character in a TV series that you think is cool. Some people are drawn to the main character. Some people are drawn to the supporting cast that are like kind of the goofballs, whatever it may be. And there's a reason why, right. We're not going to get into the reason why you're drawn to those people, but for some reason, recurring over and over and over again, especially when talking to barbers, it occurs to me that a lot of times I recognize, um, this type of warrior complexity, um, like this, this personality trait of a warrior complex, um, and I've had this myself I've actually had to, and still kind of rewiring myself to, to not think from this, um, set of values, because remember, whatever you think is, is what you're gonna start saying yes to we're moving into a direction towards us.So if I have this warrior complex, everything that falls underneath that category, I'm going to go ahead and move towards. And I'll explain what a little bit more, uh, in detail of what I mean by that. But, you know, from, from talking to barbers, like I said before, most of the industry like myself have this warrior complex that, um, we need to shed because it's, it's, it's one of the most detrimental aspects of, of operating in your business and day-to-day life, as well as it will ensure that you will not move forward. And basically what the warrior complex is. And, and, you know, I called the warrior complex just because I think when, when I think of something like this, this is what I think of a warrior, right. Or somebody who goes into battle. And basically it's the idea or thought that success or any end goal only comes after going through a painstaking battle where you almost lose your life. But somehow miraculously against all odds come out on top.It's like, you know, going through like it, like basically painting the picture of success can only come through when you like go through a lot of pain, you lose your arm, you, um, go through the toughest battle of like, you were outnumbered in men and you had to go to ward and somehow miraculously, like, you know, all this stuff kind of inspired us like, wow, that's cool. I want to, I want to be part of a story like that. How cool is it to be a part of, part of a story like that. But when we start to create importance and, and be drawn towards aspects like that, we try to recreate that in our own lives, without, without knowing subconsciously we actually are doing that. And really what this stems from is generational cycles. For me, I've noticed this being Latino, right. I noticed this and I love the other, a lot of other Latino, uh, individuals.Speaking of just, um, we have like, we have to work hard, um, or to gain, um, acceptance or gain like it's Oh, like, like, um, worthiness. We have to work extra hard. And honestly, that was instilled in me from my father, working extra hard, doing more than what you have to, to create worthiness because without working hard, we're not worthy. Think about it when you, like, I go over to my, like, I go over to somebody's mom's house army, and, um, you know, or you go over to your homie's house, right. And they're making you food all the time. They're taking that and making sure you go leave home with food and in their minds, that's them big hospitality, but where really that stems from a sense of, I need to go ahead and make sure, you know, I am worthy. You need to make sure that I, that you know, that I am, I am, um, excepted because, and it comes from a lack of that, or a lack of just knowing that because why would you, why would anybody need to prove that?And it is what it is, right? Movie idolization I think this is the one that was detrimental. Things is looking up like these movie idols or creating a picture from a Hollywood movie, a make-believe movie of this character who goes through like these crazy, like, you know, everybody, like everybody in the movie is trying to kill the main character. But somehow miraculously, they pull out on top and create victory. Right? This morale is like, it's like, it's like this repetitive in any action film. It's that repetitiveness of that overall aspect that we've been accustomed to. And so we see that we're like, wow, that's so cool. I want to be like, and you visually like it it's, it's almost, it makes sense because you visually see it. You see it play out. When what happened, what do you do when you try to think of a goal?You, it, so your mind already attaches to stuff that is already seen and visualized as triumph that success and attaches it to what is depicted from those movies where it's not saying, Oh, Hollywood's trying to get you. It's not saying that. It's saying that, look, that's just how the brain is hardwired. It says, Oh, I want you, I want this success, this triumphant success levels. Um, this is what I've seen that looks like that. Or we've even heard stories of just sports teams, right. Doing these crazy comebacks whenever they're against all odds. And we want to go ahead and have that type of story, because we put so much importance on what our story looks like versus just getting to the goal, right. Character story, or character or story idolization same thing with movie idolization. And then, like I said, before, inferiority, or lack of self worthiness to achieve something or to acquire something, like I said before, um, you know, doing something do working harder than everybody else or doing something for somebody else because of, I don't have, I have a lack of self worth. I need to prove my worth to you. Right,Right.This a w why, why does it create this and what this creates? And basically this creates like literally a battle at every moment, you would try, you try to achieve something or go after it.Because every timeYou basically internal, you know, internal tension and stress becomes, it becomes too high of importance. And it's put onto getting through this battle and fighting this battle instead of actually getting to the goal. Right. It's like, I see it. Like every time we see a goal, we say, okay, cool. There has to be a hard battle to get through because I only, I only recognize getting to a goal or achieving a goal with going through the hard bout, cause that's all I visually seen on screen or that's all I visually idolized. Right? Those are the only like, like even it's taking, take note of your people, you idolize, if you idolize people that go through hard work, grinding against all odds and come out on topMore timesThan not. You're going to try to go ahead and copy that story. You're going to go ahead and say, okay, cool. My story has to be that I have to go through the hard work and grinding and all this stuff, because that's what success looks like.Okay.And you know, basically you, you self, you, you, you beat up yourself and putting yourself into a rut due to what you believe to be as true. So literally it became true. And that's why people are literally stuck in a rut because they think, you know, getting to a goal or achieving something has to be hard to have to go through this battle. I have to go through the struggle. So, and you know, like I said before, I'm going to, I'm going to explain a little bit later how this was created and why this is even created. Well, like I said before, when you believe that only success or goals achieved, uh, or, or goal can only be achieved, um, is only when you go through the toughest battles or worst struggles, your mind will literally only look for the hardest struggles and worst positions to put you in because you recognize that as great. If the heart, the struggle, that means success,LiterallyThe mind starts to starts, uh, the mind sees options and automatically starts cutting out all the easy options that will still lead to growing business and succeed in business. But you don't choose that because only success quote unquote, comes from a struggle or hard fought battle. That nearly kills me at anything else. Besides that doesn't mean success. When literally like you have two, you have two roads, you can go down the easy way, which still get you to this, to the end goal that you want. Or you can take the long super, which still gets you the end result. But because your mind mentally, already associates, because of this warrior complex, you say like, you know, we have to go through this tough battle and then we can be, we can be having success. I can have success. If I do that,You couldLiterally have the original right in front of you. And all you have to do is reach out and grab,But which is really always a hundred percent true for any goal. If you drop the importance level on itAnd understand that the, that you, you, the, the possibility of failure and acknowledge that,OrYou could have the option to go through hell 10 times, get hit over the head with a car, eat elephant for 10 years. And then you might just be able to get the goal. And if you have this warrior complex, complex,Quote, unquote, you will always seeThe latter as the go as an go, Oh. Yes. Finally, a tough challenge that will only kill me. This is the path I will take.And when youKind of hap it up like that, you see how crazy it is. You see how Holy, okay. Maybe I shouldn't go down this way and the universe and the world will have no choice, but to agree.And then you wonder then,You know, after a while you won, you wonder why or the world wonders. Why after a while you're crying out. Why is this so hard? Why isn't this easier? Why am I stuck in this rut? Why is this so like such the toughest battle? Like, why am I struggling? Because that's the path that you chose to only look for Examples of this in real life. I feel like these are the examples, always cutting hair.IDon't even need to go into, I don't think I even need to go into other examples of how this goes into like cutting hair, but just cutting hair. There's an easy way out. There's and then there's like the hardest way you could possibly go because people think it's a struggle to cut hair. Well, creating content, raising prices, starting a business, literally any goal. If you have this warrior complex, which I had have still working out in myself, right?YouWill always come up against wanting to go the hardest route possible on yourself, wanting to take the route that will literally kill you. What, and really what to do instead of this, for me, I've realized instead of romanticizing with this character or war hero hero, that really all of us in near America seemed to be in love with understand that you create your reality from your thoughts, your thoughts become your beliefs, your beliefs become your actions and your actions become your results. If you start thinking of this warrior complex, taking that same principle of core Vince, you can see how every part down the line, you think you are the warrior complex in order to achieve your goal, you then make that a hard root of belief that then translates into actions by you choose either by you choosing or bypassing the simpler methods of achieving the goal. Because quote unquote, that isn't aligned with your beliefs of how to achieve success. And those actions returns into results that you currently get right now.[inaudible].And when you kind of look at it from that point of view,It's, it's a little difficult to at first come to grips with it. At least like I was very resistant with it. Nah, that's not how I think I think of this way, but when you start taking knowledgement and acknowledgement of like, even take, take acknowledgement of your choices day to day, we all have at least an option of two choices at each and every single part of our day, one way or the other way, one way of doing things. The other way of doing things, which way are we choosing each and every single time? And just take note of that and try to identify which one of the two, which one was the easier one, which one was the more complex, longer road and try to understand why you went with that one. If it's, because you believe that if you keep on asking why, why, why, why, why? And it get down to well hard work. I have to work hard. Might have a little bit of the warrior complex. We see this a lot in sports, a lot of, a lot of, um, you know, sports players at myself. Think this is also where I, you know, especially myself develop thisAnd it's reinforced really through the struggle team mentality, especially if you've not been on a winning team, if you haven't been on a winning team and you're just accustomed to a Lucy or team that hasn't won like a championship or anything like that, then yeah. Like you could see where the break-off really happens. And of course that, And really this is just a fragment of what I'm looking to achieve through elevated mentorship and shift, like the current paradigm of, of really the barber industry and to allow others to have the same success that not only I have, but, you know, achieve what, but also what you know, my students haveBecauseA lot of people are like, people are still wanting to focus on the tactics. Everybody's wanting to focus on, you know, haircutting, how to cut hair.But I think the industryAs a whole needs to focus more on items like this because it's people, we don't have business problems. We have personal problems that bleed into our business. And that that's my full belief in elevated mentorship. I, I try to attack, um, the individual at their core because that will bleed into the rest of their business because that's what I've actually practiced.And I'd rather only practice what I preach orI've practiced whatever the, uh, I guess whatever way that goes.But that's why for me, at leastI see a lot of other Barber's, especially in the industry, they taper off, they leave, uh, or they, they have six, a little spur of success and they go through like these tumultuous battles, because this is the warrior complex. This is that idea that you have to choose the hardest battles you have to gin. And that's not to say that things will be easy in a cakewalk, but there can be for sure for a lot of people, even myself, there could have been a lot easier paths that I could have taken to achieve where I still have. But because I, I associated with this idea idolization of this warrior or movie idolization of what this, uh, idea of how to achieve success, going through these battles, going through his toughest battles, getting hit over the head with a car, eating dirt, eating, right?Literally like for me, it's it's the world will always in the universe will always say great. That's that's what you've achieved. Look at success as that's what good. That's what we're going to make success as, and simply just comes down to what you're focusing on, right? If that's your core value of what you associate success with success, you say success comes up your mind. You play in your mind a little like picture of that short movie, like a real quick, fast, uh, overview of the movie. Character starts out, goes into hard trouble, almost gets killed, get success. That's how success is achieved. And so when every success across your brain, your brain goes from flies through this little light, like lightning fast, real quick shows that slide your brain. This is great. Anything that looks similar to this, this is me where I'm at, where is the hardest toughest battles. Cause then at the other side of that, that's where successes. And then it starts scanning. It starts looking and outside world of view of where the hardest battles are of the goal you ultimately want to achieve.And a lot of timesYou overlook and I've overlooked to the easiest pathTo take, but it was only because my was attuned to theFact of, Hey, we're only picking up, um, struggles because that's where I believe and associate success with.So how do you go ahead and change that up? Well,You must start with your beliefs, right? You must change your beliefs of exactly what you believe success is to be. If you believe success is hard, great world are going to say, great success is hard. If you believe success is easy and will come to you with ease,We're all say great.Because once you do, once you put that out, once you say that,Like I said before, it'll be put in your subconscious your mind.And every time it comes up to a situation, it'll go back through. Okay, wait, what do I associate success with? Oh, wait. It's success is easy. Okay. Well, what's the easy route here because the hardest route is not needed. Both of them could get me to the same place, but I know the easiest one will be a lot of course easier for me to keep on progressing with. Okay. Um,This way let's go. The mind is just the file. Storing system.People love to call it the, um, what are the, uh, it's called the, um,I,I don't remember what it's called, but it's like basically, um,It's not affirmations. Um, Oh, the law of attraction. Yeah. I,I guess I, I think, I think the law of attraction is just simply like your brain is assessing what it associates that thing too. And just will, it's not really your attract. I mean, you are attracting it, but it's more sense of, of, um, your mind is simply, um, putting on default mode, right? The mind goes in default mode. Mine just goes into default mode of K success. This is why this is what my computer and what my file is on what success looks like, where do I find this? Um, w then it takes out the file puts up, holds up the picture to the rest of the world and says, okay, where does this picture match up with my choices and options? Boom. Got it. Let's go. And it does every step of the way it says it says, okay. Um, and have I almost died yet? Let me see. No, I haven't almost died yet. Wait, let me go back to success. If I've worked complex burp wait. Okay. So the next step after this, um, before, before I get to success, I almost die. So where, where, where can I almost die? Let me see, uh, Oh, over here. Okay. I'll go this direction and you kind of see how that happens.And if you don't believe me, just look into how the brain operates,Right? Yes.So we're, we're so beings we're beings of, of the half souls, but the brain is, uh, is honestly like a very, very high powered computer. It's a file storage system and it stores feelings. It stores, um, events and it stores also information of what things look like. You have an idea of what happiness looks like. You have an idea of what sadness look, if somebody was laughing, you wouldn't say, Oh, that person's because in our minds idea pops up, bam. That's what happiness is somebody laughing like, no, that's, that's happiness. Same thing with success. Same thing with failure too, which probably would have been a very interesting podcast to go on talking about. I didn't write that. Anything out on that, but talking about failure and what failure looks like, right.Failure. Okay. Wait a minute. Failure. It looks like I'm broke. Um, you know, depressed all this stuff. Okay. Well, cool. When I come up to a spot when I don't succeed and I must have failed, this is why it was what needs to look like. Instead of failure, mine goes, hand goes in the file, re revisit the file, pulls it out. Okay. It looks like I am excited because it's new opportunity for something great to happen. And because I figured it out and got a step closer to the actual end result of what I wanted. Cool. Okay. Where's does that look like bam right there?That's how you can, I mean, you can say you can reprogram your mind. I believe you can reprogram your mind, quote unquote, because that's all it is, is programming. Now we have feelings that involve into that too. And like I said before, nobody nobody's really paying attention to this in the barber industry. It's never been really been presented that way. I've kind of just always listen to my audio books while cutting hair practices on myself and saying, Holy, this actually gets me results. Well, what if I went ahead and taught other students, this other bar resistor went ahead and opened up the new era of barbering elevated mentorship. One-on-one metorship. Holy. I'm getting results. South Bay, Chris incredible results because not only is it incredible tactics and incredible social media where it is in business implementation, but it's a lot of mindset, a lot of personal development as well, so that the Barber actually creates success.Pass the time we're working with them, right. What use would it be for myself at least to create a great product that only creates success while the, while the Barber is working with us? Why not? After they're done working with us, they continue to see success in growth. That's the sign of a great product. So with that, if you found this podcast of value, like always go ahead and end and subscribe to this podcast and share this one friend, always good to share this, share a podcast that you felt valuable because if you found it valuable, guess what the other person is probably going to find it just as valuable and who knows you might be helping them out with opening something up for them, right? In terms of, Hey, you gave them an opportunity that they didn't have before to really see a different side of how they should be attacking their goal.Along with that, make sure you go ahead and, and subscribe to the YouTube channel. I post a lot of content similar to this, not identical, but similar as well as I'm able to go actually have visual representation during those videos. So it actually gives a little bit better breakdown because I'm actually able to draw stuff out, deluxe on YouTube, make sure you liked it. Make sure you subscribe to that channel as well as if you're interested in working with me. One-on-one somebody just go ahead and go to my Instagram, click on the link in my bio and just simply send an application. And with that, remember, you are always capable of with this podcast. You know, you're always capable of choosing what slide or story you want to be played out for the rest of your life and what direction you want to go in.We're always going to be in some type of default mode, even though we want to get to a goal, there's always processes going on in the back of our minds that are on default. And it's always good to cleanse these defaults take into account. What type of mindset you have when it comes to success. How do you view success as you viewed as, uh, as the hardest journey possible in a war and it has to be a struggle and you have to get it out the mud, or is it easy in a cakewalk because both are true. And from my experience, both are very true. So we make the conscious decision. And with that, y'all we out.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.