Hey everyone, Daniel Contreras (@dlucs_) here founder of The New Era Of Barbering. And on this podcast, um, I really tried to focus on look a lot of barbers, um, and people especially are staying at home. People who even want to get in the barber industry are staying at home, of course. Um, and there's like this panic that's going on. Um, and I think panic obviously instills in a lot of, uh, other individuals. Holy. I might've been, I need to, to create more income for myself, right. When I get back, I think it brought up a lot of ideas of, of barbers who might've been slacking. You might've been on like a, it's been a wake up call to really re awaken, um, the fact that there needs to be growth in your business because maybe a lot of individuals in blob barbers, I talked to who want to join, elevated mentorship.They say, Holy. I just realized like I've been on autopilot for a good long time without even really I was comfortable. I didn't, I didn't experience the growth of my business because I just thought I was good where I was at. I didn't even, I didn't even realize this could happen. And I think it's a good wake up call to, to really look at, look in the mirror and see, you know, what you really want to achieve. And I think with that too, I think a lot of barbers are starting to realize, Holy, I need to start, you know, raising prices and charging more. Um, and in my own experience, um, for being able to charge $200, if you, when I was charging only $20 per haircut, um, my belief of myself was that if I charged 40 bucks, I would be, I would be like King of the world if I charged 40 bucks.Um, now of course I, at that time when I had that belief, I never really worked up anywhere past a level of charging 20, 25, but I didn't even raise bottom line prices 25. I think I went from 16 to 20 bucks. Yes. And I had this idea that I wanted, I wanted to charge 40, but there was nothing set in place to allow me to do that as well as it was kind of like a hope and pray, which most barbers or any business people kind of do, they hope and pray that they will be able to, um, charge more, to make more money. So really why I wanted to go over within this podcast. It's kind of like the three main areas of what I've experienced from just having the goal of charging 40 bucks to surpassing that and making the breakthroughs to being able to charge 200.Um, and you know, the core idea of that at the very core beginning, um, is the self-limiting belief, right? Because the self-blame belief of myself was that if I just charged 40 bucks, um, I would be winning. And, and I think for a lot of barbers who I've talked to too, um, and a lot of my students, we, we changed what their idea is of thinking and attacking and approaching the industry from playing a small game of just, I just want to get my cut to, Hey, if you could do whatever the you want, what would it, what would that vision be? And then we build a program around that and it's these self-loading new beliefs of playing small that really harp into it. And I'll go into more of the, I wasn't even thinking about going into this, but I had a conversation with my buddies and we kind of got talking on this subject and he's like, yo, you need to say this on a podcast.Cause this would be impactful. Um, so self-limit at least for myself, at least why I played small and this might land for, for some people it might not. And, and um, I like giving examples of me, um, because well they're firsthand experiences and, and, and as well as, uh, students as well too, because I think just giving theory in itself is not enough. I mean, it's not real world application. So the world will application for me of why I had this self-learned belief was, was, um, uh, the lack of self-worth in myself, right? Like, so really like understanding like, um, that my time was a value of more thanThat.And I think, especially in the barber industry, when, when I talked about, especially like the warrior complex, um, and how we develop, um, our mental self images of ourselves,Um, that'sWhere a lot of of log jam start to start to happen is, is the self-image of what you believe you can have and what you believe you're worth. And whether that be, uh, 20 bucks, 40 bucks, 200 bucks, um, you're always, your mind is always going to prove you, right? So if you only believe that, okay, I I'm just worth 20 bucks a haircut because of my skills, whatever that may be. Um, you're going to make decisions based off that to go into a barbershop that might not allow you for growth, that might keep you in a city that allows that doesn't quote unquote, allow you to grow. And you will also leverage those, um, to, to really, um, make the mind, right, because your brain doesn't want to be wrong. Think about it. You, you, in a conversation, if, if you, as an individual in a conversation, you never want to be the one that's wrong because when you're wrong, you feel, uh. I feel like I'm dumb, whatever it may be. And the brain acts in the same way. So really for you, when, when you tell, when you, when you give it, these, these standard operations, right, and the brain is, is, is one of the best computers, um, known to mankind. Uh, the brain is just computer and whenever you program it to it's, it's going to go ahead and work exponentially.Well. Um,So if you have the self lean beliefs, like I had that, my worth wasn't any more than 40 bucks. If I, and it was more of like, I was playing small because in my words, I said, Oh, if I'm, if I'm I charged 40 bucks, I'd be cool. I'd be cool. It's not playing to win. It's just, hopefully it's playing defense almost in my mind. Right? And whenever you're on defense, you don't have the ball. You don't have the area of tack. You are not on the scoring capability. You are on, let me try to stop the bleeding and trying to stop the bleeding. Um, in any type of business is a surefire way to, to, to get in a position where, Hey, a lot of people right now, um, when things, and, and, and, and adaptations and stuff happens to our outside world, we become effected.As you see right now, playing smaller plank comfortable puts us in a position when there there's one variable that changes, right. We can't, all of a sudden the variable in our, in our, um, in our world becomes, okay, we cannot, we have to stay inside. We have to stay in doors and recording. Well, because we S we played comfortably. We just played at our level of it would just, it would just be enough. I would be comfortable where I'm at, because I can make the money, maybe save it just as a small bit, but be able to live off of what I have and not really Excel. Um, that is where the position happened. The where, where, where, where a lot of individuals are at right now is not because of Corona. Like, let's get that clear. Corona just exposed us and expose the, those individuals of Holy.I need to really take a deeper look at what I'm doing. And I think a lot of individuals are taking it as dam of Corona, wasn't happening, blah, blah, blah, coroner, wasn't happening, blah, blah, blah. And that's really not what needs to be focused on because, and I've said this before, you have to detach from the expectation of what could be, because then you're kind of getting into a comfortable mindset. If you're like, Oh, okay. If I just do this, this and this, I'm going to be cool. And to Corona virus, panic, panic, and right. So in the panic only comes in the, in the, in the frustration comes because you had the expectation that if you just stayed along this line, you would have been cool.And I got, I was, this was brought to my awareness of especially like practicing, dropping expectation, because I think a lot of us expect this to blow over in three months, I had a, somebody, uh, a guy named Chris Lee who told me, Hey, what if the lasts for three years? Do you still have the expectation dropped? Or are you then really reacting and panicking because you played that small. So I think it brings a lot of points of like how self-limiting beliefs will actually holds you back. Um, my self living beliefs of, of simply, like I said, not being worth as much, right. Or even going in deeper, um, for myself of saying, Holy. Um, what ifThat's a lotWork to do? Right. What if I can't do the work? The mind already starts doubting itself. And this was me back when I was charging 200 bucks. I remember telling myself, Holy, what if I can't do that work? What if I try and I fail, right? So again, playing comfortably playing to not, to, to not to lose, because I know if I don't try to go after it, then I can't lose. But if I try to go after it and I can not capable of it, then I lose and I feel bad. And I'm like, Oh God, I feel like, you know, you have all these, these feelings of, of a failure and whatever it may be judged.Um,But what I realized is is that for myself, at least, and a lot of my students in what, what I, what I, what we work on is, is look, where are you playing to not to lose, right. And how can we, where do we switch that to playing to win? Which means when I switched, made that switch to playing to win, um, I realized that failure, yes, that's a possibility. And I didn't, I didn't discount that at all. I didn't try to, um, block that out when, when, when, when you try to go after something. And when I, when I tried to go after something and I feel that there's tension, that I'm trying to make myself,Um, for, or atLeast force myself to believe it's possible, I'm really fighting against the tension of, of a belief that it isn't possible. Right. And you're just almost reinforcing. It's almost like reverse psychology. You're almost reinforcing the fact of yourself that it isn't possible because the tension just keeps getting more and more and more. Nobody has like, like forcefully, like, like, um, created success like that. Like at some point they have to understand, like, you have to understand, you have to relax around that point, acknowledge that failure might be an,And then you wereAble to freely move as you need to, because you're detached from the results you're detached from those, those beliefs of, of Holy. I, I might fail, but I need to convince myself that I won't fail. That's probably actually the worst thing that you could, that I have done for myself, because it creates more tension. It creates more pressure. And if you've ever been in, in any type of sports, um, a team or, or on the spot, whenever you have tension, whenever you have pressure, that's never good. So how much good is it to have pressure intention, um, throughout your each and every single day? I know people say, Oh, pressure creates diamonds, all this stuff. I used to believe that as well, too,ButOur success is what we make it as well, too, if you think that's success. And if we talked about some more complex feedback, if you've believed that success only comes when you go through hardships and almost killing yourself, well, that's all you're going to be looking for. And that's all your life is going to be going through to at least achieve success. If you believe success is easy and will come easy. Well, you're going to find the easier routes to go down,Right?Like I, uh, like for me before, I, I'd never believed in investing myself when I was charging 20 bucks. I'd never invested myself. I actually never invested a single dollar into my education, into somebody mentoring me and anything of that sort. Um, because I thought, Oh, to be successful, I can't take the easy way out. Right. And to me, that was to me in my mind, that was an easy way out. Oh, that's too easy. I have to make it hard on myself. I have to figure it out on my own. But when I switched my mentality from playing not to lose, to playing, to win, and I wanted to create an easier cycle of success for myself. I said, no, that's actually going to get me there faster. And it AIDS me. Why, why would I be restricting myselfFrom that? AndLiterally left and right. I started investing into everything I possibly could to, to, uh, give back to myself, even if I was breaking, even because I knew at the end of the day, it would be making myself more money at the end. And on the backend, I think too many people, especially at two minutes, too many times when I was charging $20, I was only looking at looking at the current here and now, instead of the success of, uh, reactions or the second and third, third, third order reactions or consequences from that, right? My only vision was first order consequence was I spend the money. I don't have as much money as I did before. Whereas when I switched my mindset, I said, I spend the money. Now third or fourth order react consequences from this is that I start making more money on the backend. And I said, good, I'm gonna go that way. Because the second, the third and fourth order consequences of not spending that money was, I'm still stuck in the same spot because I did not, uh, get closer to the truth. I just keep on doing the same thing. So these self limiting beliefs that held me to this $20, because I didn't believe that I needed to invest in myself. I didn't believe that I could charge 40 a, a 200 bucks, uh, especially 40 bucks. I never even charged 40 bucks when I was charging 20.Um,As well as blaming clients by the city I was in the barbershop or needed the certification or whatever it may be, um, really helped me in, in, in a tight grip. And on top of that, I always wanted to have to take the hard road because, Oh, if that, if, if mentoring or whatever investing in program, that's the easy way out. And my S in success to me is defined by going through hardships. And if that's easy, that's not what success is pretty, pretty backwards thinking. But for me, that's what a self limiting belief was that helpedNow. Um,Also why I found out for myself too, was, was, um, and I'm getting, I'm getting a lot better at this, right. Was I was listening to too many individuals. Um, and not only maybe nailing my, my, um, who I take advice from to maybe two to three people.Um,One of the main reasons for this is when, when you go abroad of like trying to get information from everybody, um, or anybody, you, you don't really fact check what their expertise is, right? You don't fact check how much experience they actually have in this. You're just going to go ahead and take anything. Because, uh, in my, when I was charging 20 bucks, I was trying to even listen to clients of how I should like build my business up. And the clients will tell you, Oh, you need to go in and do discounts. Yeah. You need to go ahead and do, do, do a discount or do a back-to-school special. Oh, you know, you should do a referral system. You know, like, like, like if I bring you three clients, I get a haircut for free or something like that. Or, uh, you need to hand out business cards in a parking lot, or you need to hold a sign.Right. And all of these things did, did nothing to get me closer to my end goal. But all I did was, was waste. Not really waste my time, but it made me realize why I should not listen to everybody and really hone in to only two to three individuals. Right. And, and, and, and really, because the second part of that is when, when I was listening to many individuals, what I noticed and what I experienced was everybody had conflicting, um, conflicting beliefs. One person said social media is the way. And another person said, Oh, you should go on social media. One person said, um, Oh, you should offer more services. And, or the person said, Oh, just focused on haircuts. One person said, you should do, you should start offering enhancements. Some person said, that's cheating if you do enhancements. And so all of when I take information, when I was taking information from too many individuals, it almost made it confusing for my brain to figure out what is truth, and what's not.And it almost made me in a state of, I guess, I don't want to say limbo, but in a state of like, where I'm just stagnant, I'm stuck in the middle. I don't know which way to go, because I'm getting, I'm getting pulled from every which direction. But when you only have two to three people, that means for myself, I nailed it down to two to three, um, um, goals that I want to go in a direction of. And all two to three of them have similar, um, areas of expertise of where I want to go into and have same underlying principles, because you want to fit. If you want to listen to people who have the same values. As, as myself, I want to listen to people who have the same values as me. If they have conflicting values with me, what they say might work. But for me, it's not going to get me to where I want to go, because their core values are completely opposite of my own. And even if I does get me to where I, where they expect me or would, they would, would, would say is good for me to go to, I wouldn't you happy.And when I started listening to too many individuals and actually started just nailing them down to just a couple core individuals and core beliefs, that's when I started seeing progression, because I stopped taking advice from anybody and really put it through a filter of, okay, what, what are your beliefs? Are you in a place where I want to be at? Right? So like, even like for myself, I would even try to take, um, because when you go into the barber industry, there's no manual what to do. So you see an O G and a shopper, you know, a couple of dudes who were older or been working for 10 years and they tell you, this is how it goes. And this is what it is. Well, first of all, they're instilling in you their own self-limiting beliefs that have kept him charging 25 bucks for the past 10 years.Right. Then they go ahead and also, um, contrary contradict themselves in many ways. And they also have their own bias against what they ultimately want to create in their life. And what they want to create for the life is definitely not what that is, what I wanted to create my life, but do those lack of non-dues lack of awareness for myself. I would just listen. And I would try to try to attempt an and, and create something. And it was no wonder why I never got the results I wanted because it wasn't in the direction I wanted to go. And what I noticed with a lot of my students is that they all have this similar drive, right? South Bay, Chris wanted to go ahead and charge a hundred bucks for a haircut. He wanted to grow social media, and he wanted to be cutting high and attracting high pay, high paying clientele, as well as, um, developing a new business for himself outside of barbering.And literally almost every single student I have had falls under that same category. It's not the best who wants to just charge 40 bucks and be cool. It's, it's the individual who wants to strive. So why would it, it's the same for me? Like why would I work with somebody who only wants to charge 60 bucks if my values and an understanding, or my, my, my base, um, thing of how I, how I judge my results of my, my students is okay, how quickly can we get them to charging a hundred bucks and booked up and running an effective business that allows for progression as well as building out, um, a structured model for what, what they want to go ahead and create next, right? Because a lot of barbers I work with don't want to be cutting hair forever. That's just the reality of it.Um, and if, why would I, for me, when I was cutting hair at 20 bucks, it made no sense to listening to somebody who had been cutting for 15, 20 years when I just did, when I didn't even want to be in the, in the industry for more than five years cutting hair actively. Right. It did not make any sense because what they did and what they're giving me is the blueprint to what they have been doing for the past 20 years to keep them at the same place. I don't want that. And I think understanding what I wanted and especially what, what any individual it seems to us once in general, will allow them to then pick the two to three individuals that they want to hone in and listen on, listen to, right. Whether that be, um, getting mentored, whether that be just, um, reaching out and asking for help, maybe they don't even, maybe they just want to go ahead and help.Maybe they're in a position where they just want to help, uh, just in general. Right. Um, and as well as, you know, I was willing to talk to anybody instead of actually seeing if they had proof in what they had to say. Right. And I just, because I was so new in the industry, I literally took anybody's advice. Um, like it was gold and like, it was the truth instead of saying, okay, well, what are your results? Who else have you worked with that can show for these results in their business? And when I started looking at that, then I started nailing my list down to three individuals.Okay.Really the last thing for me as well was the lack of accountability and focus on making the boat go faster for myself. So, like I said, when it comes down to self-learn and beliefs that bleeds into who you're going to listen to, right? The two to three individuals, and instead of listening to two or three individuals who are highly qualified, have the direction of values that you, that you like and have the same understanding, uh, and you have, you have similar traits of what you want to exuberate from them. You're going to have an, a lack of accountability on the one thing that makes your boat go faster, makes your business go faster because you're listening to everybody. Uh, or I was listening to everybody. Um, I was trying to execute on literally every one thing, because I thought just doing everything all at once would, um, if I did as many things as I could, that would be, my business goes faster, but that is actually opposite of the truth.You have to actually find the one thing that makes everything go faster. It's like the 80 20 principle, right? 20% of everything that you hear is going to make your business go faster. 80% of it is just going to be that actually slows you down. Um, and it was the self limiting beliefs, because I did not want to go ahead. I did not believe that that, um, I was worth that much. So I would take anybody's, um, expertise because I needed to feel validated for myself. And I would just be doing a bunch of different things that slowed down my progression, handing out business cards, posting, um, and, and utilizing social media incorrectly, um, and really inability trim the fat on my business, right. People would say, Oh, you got to do discounts discounts the way, Oh, you gotta do specials on Tuesdays. Um, you know, Oh, you know, you gotta do gift cards or something like that. Oh, you gotta hand out these specials. Oh, you get out, you gotta be able to cut kids. You gotta be cut. A lot of kids. Like I hate cutting kids. Nobody likes cutting kids. Kids will not pay me a hundred bucks for a haircut. Why would I, why would I want to go in that direction?Um,And it was all of these in, in, in, in, in essence of the bigger picture that kept me at the $20 rate. And you could, and for, for myself, it, it took me to really redefine myself, Lisa, who I was and what I was worth and what I've truly actually wanted to get to an end, playing to win and playing a big game, big game, and set playing small and playing, not to lose,Um,And actually understanding like how to develop my proven system. Um, and then I was listening to many individuals. I was listening to too many people who conflicted with their messages, right? Some guys just wanted to be the Barb, the community barber who cuts hair. Some, I didn't want that. I wanted to be able to cut people who would pay me 200, 200, 300 bucks per haircut on with tips included. Right. I didn't want to just be cutting all day and having conversations. That's not what aligned with me because I knew I could do more. And I think for myself that that was the biggest thing. I knew I was capable of more, but I would not allow myself because everybody else around me was saying, ah, that's, you know, if you do social media, um, you know, you just gotta look like a clown. Um, you know, in, in clowning, on other individuals who do social media, who are charging, Aw, who does he think he is charging that price? He think he's something special. That's a crabs in the bucket mentality right there. And I had to take myself up out of that to say, okay, whatever they'reSaying, because that's,That's the way they want to live their life. But I know deep down, that's not how I want to live my life. What do I wantItI want is doesn't align up with what they're saying and the quote, unquote advice they're giving me. Why would I listen?AndThen finally the lack of accountability and focus on making the boat go faster to make my business go faster. Right? So, you know, on top of like once, once, um, I found a two to three individuals who I wanted to work with him and get mentored by, um, you know, really harping down on what they were, were teaching me and what, what they had, uh, were guiding me in the direction towards, instead of listening to everybody and trying to do every little bit of thing. I'm thinking that the more work I do, the more business I'm going to get, that's actually backwards. You, you actually have to strip down the business and do less work to, to get better results. Um, meaning like you have to take out a lot of the, the, you know, we talked about the death by a thousand cuts. You have to take out the smaller implications of things or the smaller details of the, uh, the work that really doesn't make a huge progression and really just focus on the one thing that gets you that price. So like,If, you know,If, if the majority of your money is made off of like haircuts with beards, why would you continue doing lineups when you're getting booked out for like three to four lineups per day, that's taking up more time that could easily be implemented by doing more haircuts with beards. And that's just like a simple, simple example, right? Simple, simple example. Um,And with that too, you know, student, I mean a student like, like sun cuts, sunny,Who came in with the biggest self limiting beliefs. He believed that he could not charge more than what he was because of, he was next to a college he's in Atlanta, but he believed because he was next to a college that his location was hindering his progression and that he couldn't, he hadn't do specials because college kids are broke and that's all the clientele he had. They was already creating a self limiting belief and all the brain could do was say, Hey, you're correct. Let's go ahead. And just only give you clients that, um, will pay this amount. Let's only give you, uh, college students who are reinforcing that belief is saying, Hey man, you know, I'm, I'm going to suck. I had to leave my other barber because he started charging too much. And then that starts reinforcing your mind, Oh. If he's going to leave, he left that Barber to come to me because he was charged too much.If I charge more, then he's going to leave me. But that's exactly what you want actually. And we'll get into that in the later subject. You actually want those clients to leave your business because why would you keep clients that are only going to stay with you at a certain price point? If they're not going to grow with you, you should not be attached to them again, detaching from the end result, detached from, um, what they, what they overall, uh, understanding of them, of what they're willing to pay is and what you ultimately want to go in and get to. And what I ultimately wanted to get to Sonny was also the same, too many individuals in his shop. He had, he had a, an old Jean in the shop that was telling him one thing of, Oh, social media is stupid. Why are you doing this?Why you can, no, you can't be doing all this stuff. And it actually builds in a belief in him that he shouldn't be doing this. And even throughout the, when we were working together, w I really had to, to, to reinforce the fact of, Hey, look, do you want to end up like him? Or do you want to actually accelerate? He even thought for himself, well, the guy who's been working here for 10 plus years is charging 30, and I'm only charging 25. So I can't really charge more than 30. What a crabs in the bucket mentality. Right. And, and that's not nothing good, Sonny, but that's, that's telling you like, Hey, look, these older guys, or anybody in the shop, that's trying to tell you can't do that. That's what they wanted to do. That's what they wanted to achieve in their business. And that has nothing to do with your business at all.That's a decision they made in their life, and they're just, um, voicing their, um, or trying to justify why their self limiting beliefs are correct versus why you playing, wanting to play when and playing big and actually doing better than them is wrong. Because I I've experienced this myself of somebody who in the shop who actually takes offense. When you want to grow and say, hold up, you got to put in your time, young buck, you guys, you gotta put in your time, my putting my time, what do you mean? You've been doing this for 10 years, putting my time. You wasted your time.Okay.Again, like, like lack of accountability and focusing on making the boat go faster. Sonny did not understand how to make his business grow. He was doing every, every different thing possible, but nothing was working right. And continually was doing it because he continually listened to these individuals with little experience, because he had these self-learn beliefs of what his business could grow too. So you see how it feeds all back down into itself.AndWhen I started implementing this in my barbering, uh, career, that's when I really went from 20 to 30, 30 to 40, 40 to 60, 60 to a hundred, a hundred to 200, because the limiting beliefs would not allow me and would not hold me back. I boiled down who I listened to and influence wise. And I took accountability on the one thing that made, that made my whole entire business go faster.AndEven with that to each and every single step of raising prices, you're going to have to go through back to this whole process. Again, it starts back with a self-learn and beliefs. Who are you going to listen to? And then what are you going to do to make the boat go faster?AndWhen I figured that out for myself, I mean, even, even look at somebody like, um, I mean like, well, like we said, even w w w with South Bay, Chris cell phone and belief, Oh, I can't charge any more, even though I'm booked out, I can't charge anymore because I don't have a barber's license and I'm cutting in a garage year and a half later, dude's charging a hundred still in the same place. Nothing changed. Nothing changed,NothingActually changed, right. He didn't get his license. He didn't work outside of that. It just started with what he believed was going to happen and what he believed the self-clean. And he broke through those selfie beliefs, opened his mind up, reached out to the, to the people who could, uh, aid him in that, going in that direction. And then he grew, and I see this too many times, especially in the barber industry with what's happening right now, right. Self limiting beliefs of,You know, what am II'm going to do when I get back and anything it's a result of, of where we're at right now, the lack of ability to adapt or die, especially in today's time has never been more true.And I'm just going to put this out in the space. I'm already knowing that the, the nine students I'm working with currently right now, these dudes are going to be beasts, because if they, if they make it through, through this cycle and have been continually working through me weekend and week out, Holy. I'm just going to put this in this space so I can come back to this and be like, it was, yes. I remember that. I remember declaring that because, um, it's, it's just an incredible time, incredible opportunity right now is at the hands of everybody to go ahead and get progression. But very few actually want to break through those self limiting beliefs, um, and just are comfortable staying where they're at. And can't wait to just get back to life, quote, unquote, how it is so they can feel comfortable again. So with thatLimiting beliefs,Breaking through those, getting down to two or three people who, um, you should be only taking advice from, and then having accountability on making the boat go faster.It's core principles,Six will never ever get you to where you need to go. The core principles of it all will allow you to experience the growth that you were actually looking for. And that's what I'm aiming to teach in the elevated mentorship.So with that, if this is yourFirst time listening to the dealers podcasts, by all means welcome. This is, um, what I love to do is really break down the barber industry of my own experiences of how I went from charging $16 to one. I, I stopped cutting hair to $200 as well as now when I'm running my online, my educational platform, but elevated mentorship by the new era of barbering, um, really progressing the rest of the industry to what, um, I created. Um, and really even building off of that to create more success for my students, my bench, my benchmark is creating, uh, my students to be able to charge a hundred dollars inside of their barbering business, create, um, more opportunities for themselves, as well as cutting less hair while making more money.And through doing this, um, reallyRedefining what they believe Barber is because not many people respect the craft of barbering because Barber's, don't respect in terms of their own self beliefs. They keep themselves at that level. So if this is your first time listening, welcome, I like to go ahead and drop podcasts like this at least once per week, I'm dialing down to once per week, because I'm back on YouTube. And I love to go ahead. I don't want to, um, um, be putting out too much content. I still have a business to run. So doing one podcast per week and one YouTube video per week as well, uh, is going to be, is going to be the process for right now. Um, as well as I will be able to create a lot more in-depth content because, um, I'll be able to go a little bit more in depth on topics as this.Um, I dropped, I'm typically going to be dropping a YouTube video on my channel every Sunday. So by all means, check out my YouTube, make sure to subscribe, subscribe to that. Um, it's just Dlucs_ , D L U C S underscore. And make sure you go ahead and subscribe to this podcast. Well, I dropped podcasts, like I said, once per week, make sure to leave a review. And if you do leave a review and rate this podcast, make sure to go ahead and drop your Instagram as well. I will love to have a conversation with you, um, as well as if you are interested in joining elevated mentorship. If you are interested in breaking from yourself, living your beliefs, um, and actually being able to take accountability to make your business grow faster, even during this time, period, by all means, go ahead and send an application in, just click the link in my bio on my Instagram.Um, and we can go ahead and take the next steps with that as well as, Hey, look, if you found value of this podcast, if this brought you value to how you go ahead and need to go ahead and start attacking things, especially, um, during this time off, Hey, go ahead and send this to one person, right? This might open up a lot for that individual to then go ahead and grow. Maybe it's somebody who you work with in the barbershop, uh, with you, maybe it's somebody that, you know, and look up to or, or are just commies with on Instagram, right? Just share this podcast. You don't know what it's going to happen. The opportunities might come out as well as always. It's always good to have an accountability partner and something like this to say, Hey, look, I want you to go ahead and listen to this podcast. Let's go ahead and start taking accountability on each other.Right? So with that, y'all appreciate your opportunity and I will see you next time. I always say,I will see you next time. I'll I'll, I'll be tapping in with y'all next time on deluxe podcasts. All right. We out.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.