About this video:
It happens to all of us. We cut hair for a while, build out our books to be full, then repeat day after day after day.
Sounds like the dream you always wanted huh?
Like most, you probably got into the barber industry to be your own boss, to not have to be an employee in Corporate America.
But why does barbering lose its flavor and dare I say it, become boring as shit. For me, there was a time that I used to dread hearing my alarm go off in the morning knowing I had a booked out schedule of clients to cut facing me.
My body hurt.
Mentally I was drained.
But this is what I wanted, right?
If you are like me, this "dream" turned into a nightmare real quick, and I don't think this is being talked about enough in our industry. Why is it the "norm" to never go on vacation?
Like seriously, ask yourself. When was the last time when you were a barber with a booked out schedule that you took longer than a 5 day vacation?
Let me guess, your answer was "never" huh?
I don't believe this type fo environment and structure of our industry allows us to grow, but more or less be like a factory worker in an assembly line of a giant warehouse.
Yeah, doesn't sound fun. And it isn't.
So what needs to change?
1. Take out low-value uses of our time and substitute with high value uses.
The low value uses of time
1. Things others want you to do
2. Things that have always been done this way
3. Things you aren’t good at
4. Things you don't enjoy
5. Things that others aren't interested in
6. Things that take twice as long
The high value uses of time
1. Things that advance our overall purpose
2. Things you have always wanted to do
3. Innovative ways that cut out time and energy to get a better result
4. Things that others tell you can't be done
5. Things that use your own creativity
6. Things for which is now or never
2. Creating a plan of attack
Basic human survival has always centered around progression. If it wasn't well none of us would be on a computer reading this blog post or watching the YouTube video breakdown.
Without anything or any goal to progress towards, we become a lifeless blob of decaying matter that takes up space (and both you and I don't want that at all)
Creating a plan of attack is simple.
First, figure out your ultimate goal.
If that seems too hard then simply understand what the overall quality of your life you want to live and start building your vision around that.
Now, once that is solidified, you can begin to figure out how to attack this and start to make this a reality.
You can take examples from Michael Jordan. His main priority was to win at the highest level. What was the highest level? Winning a championship. What did he have to do to achieve that? Win games. What did he have to do to win games? That's the answers you will look for to start to create progression.
After plan of attack or your idea is cemented, the final step before you can execute and go to work is understanding your constraints.
3. Freeing up your constraints
A constraint is anything that bottlenecks our progression towards our overall goal.
In any business, there are a few core constraints that all business owners must attack. Client inflow, client conversion, service delivery, and client retention.
These can also be substituted in your career as well and bring forth more clarity of what needs to be attacked.
Once you have identified your constraints or at least the points at which you believe are your constraints, you must decide if working on those actually brings and ROI of your desired outcome.
This can simply be done by asking questions, "If this current constraint was at full flow, would take me closer to my goal or in a different direction?"
You must be ruthlessly honest when answering these questions, as not accurately diagnosing this issue will not only take you further from your goal but also waste valuable time and resources as well as energy.
If after your analysis you can determine that the constraint is necessary, then start to work on that thing to get it to full flow.
If it is not, you must cut it out. Be relentless when cutting out things from your business that do not take you closer to the end goal. Too many barbers waste time and energy with this and are something you must take seriously if you want to progress.
What all of this leads to when it comes together, is a life that is lived a day in and day out with purpose and direction, an understanding of where you want to go and what you must to achieve that goal, as well as what the constraints are that will eventually hold you back from total market dominance.
Implement everything above, and you will have a breath of fresh air back into your business and career.
Ignore, and you will unfortunately always get what you have always got.
Ready to join the Elevated Mentorship program?
Click the button below to book a call with me and my team to see if we can help your business scale!
Hey everyone, Daniel Conteras aka dlucs here from the new era of barbering. And on this video, I actually want to talk today a little bit about, um, I've had a couple of conversations with some barbers, um, who just aren't really, I guess, enjoying, cutting hair anymore or enjoying the, uh, being in the industry, looking outside of the industry, or, um, really just trying to go and do other things because they've lost interest to cut hair. Um, and at first, I mean, for myself, like it's a little surprising. Um, but when I thought about it, it really isn't that surprising at all. And I actually remember myself being in, in, I mean about for a couple of years, honestly, where I just did not like cutting hair, but honestly I didn't move on anything else because I think I was a little scared of moving onto something else and starting over again.And it was like this battle between my two sides of like, I'm not enjoying what I do, but I don't want to do something new. Um, and I, it kinda got me thinking of, of when I was just not enjoying, like what, what, you know, cutting hair when, when, um, you know, why that even was, and it wasn't like, I didn't like cutting hair anymore. I don't think anybody just stops and or ends up not liking cutting hair. Like I think there are certain factors to the business and, and I think one of them, you know, I think a lot of us, when we come in and, and start being barbers, I've talked on this before. Um, obviously we get into the, into the business to be our own, um, you know, run our own business to not be under or be an employee anymore.A lot of us have been either employees or work for somebody else. And a lot of us don't ever want to work for somebody else ever again. And that's why we choose this industry because, um, all we have to do is go to barber school and then bam, we're doing it or all we have to use, go to Amazon and you can start up real, real quickly. It's, there's not a whole lot of friction to start cutting hair, uh, or at least starting to make money, cutting hair. A lot of us, you know, within the first couple months of picking up a pair of Clippers, we start making money, but why do we see at least overall for a lot of individuals, including myself? Why is there like this? Drop-off at least it got me to at least, um, start brainstorming. Cause I think this is a bigger issue than I think a lot of people want to put on again.And I think a lot of, uh, individuals like myself even, uh, don't talk about it enough in terms of, um, uh, I think, I think it's almost like, what the? What do you mean you don't like cutting hair anymore? Um, instead of actually understanding what the real issue is going on here. Um, and I think when we have to diagnose at least get to the root core of the problem, it's, like I said before, it's not the fact that we don't like cutting hair anymore. Um, there's other factors that play into this, I think a big, a big part of it has to do with, um, uh, fulfillment. We're just not being fulfilled with, with all, I think humans in general need some type of fulfillment with their life. I know for myself and my experience, you know, cutting hair and charging 16, 20 bucks for like two years almost.Um, I mean I questioned it. That was all my life was going to be like, because there was no progression. There was nothing. I mean, well, there was $4 a progression, which isn't really. And I think when that happens for myself, I started like seeing like, okay, hold on. It took me two years to get $4. I mean, an eight E next four years are next eight years. I should say, I'm not even going to raise my price by 10 bucks. Like you kind of start thinking of course, a little bit more logical of, okay, well, if I did this and this amount of time, was it mean for the further on and it kind of the future doesn't look very promising you honestly, just like, well, that's not what I want to do. It's not what I got in this industry to do.Um, you know, again, this industry to be free to like create financial freedom, not to continue being a slave or on top of that, we're working for somebody else's dream. The shop just stay booth. Right? I think a lot of barbers, again, nobody really wants to talk about the second. A lot of barbers, uh, or blob barbershop owners, um, are just in the business just so they can collect cash from their barbers. If they don't want to build something special, they just want to go ahead and set up shop, um, set a place for barbers to work at. And then kind of just like, tell everybody, keep cutting hair from this time, this time they can go home. And nobody wants to do that to be quite honest. And I think there needs to be a shift and really disruption of, of, of this whole, I guess idea.Um, and I think for us, we have to understand what enjoyment is first and foremost. Like if it's somebody who is, um, you know, if somebody is not, you know, is not enjoying cutting hair, like, well, first of all, what is enjoyment? And I think enjoyment, it basically comes down to at least in my opinion, um, it comes down to how we utilize our time. Right? You could say a bunch of different things at the end of the day. It's all about where we put our time and energy towards, um, to where we start feeling more fulfilled or enjoy, you know, like there are things that we do with our time that of course we enjoy more than others. Um, and it's, you know, once we fill up more of our time with things that we enjoy and less of that we don't, of course we're going to feel more engaged.We're going to feel more fulfilled. We're going to feel, yeah, I'll do this all day type of deal. Um, so you know, some examples of this, of course, uh, of low value uses of time at first, you know, it's like one of them is, is, you know, of course things, others. And I have my notes too, by the way, if you see me look off screams, read my notes because it's a beat hardest to remember off the top of my head. Um, things others want you to do again, we didn't get into this industry to be told you gotta mop up the floors. You got to clean the shop from a barbershop owner. Who's not even present. Right. Nobody wants to do that. Um, yet we see this too many times in this industry. Um, I think a lot of barbers also, nobody.I mean, I, I remember, I remember spending my off days. I remember at the shop I used to work at a couple of years ago, actually. Um, nobody cleaned up in the shop, like literally I would spend my whole Sunday and go in his mop the floors because the was disgusting. And, and you know, the owner, he was a new owner, so he didn't really know exactly how to structure things or anything like that. Um, you know, he, he was, he was cool, but just, nobody really knew what to do. And it was kinda just like, I mean, there was like cockroaches everywhere. There was like, um, candy and on the floor. It'd be individually. It was just trashy. And I didn't want to have my clients being up, uh, you know, environment and kinda didn't want that. So I would spend my free time doing that nobody else would want to do.And I didn't want to do that. Like it just made it like, I don't want to spend my Sunday mopping up floors, cleaning up after your. I don't think anybody does. I think a lot of barbers do do that too. Who probably aren't like they're being used more than they are actually doing something positive for their own lives. Um, you know, next would be just things that have always been done this way. Again, things, this is how the barber industry is right now. The industry is so redundant and it we're trying to shift some things right now with elevated mentorship in the new era of barbering. But you know, things have always been done this way of like, Oh, you know, you charge through, like, this town is supposed to only charge 20, 30 bucks. Nobody else can charge more than this.Nobody wants to go and cut hair and be doing that. Let's be honest. You hear that? You're like, uh, not what I want to do. Right. Because then it, then it becomes like who charges less? And it becomes a really, um, it, it just becomes a show at that point in time. Um, you know, and it, and it's with the barber industry. I think we see other industries. We see the, um, um, you could look at any other beauty in any other industry in the beauty industry in general. Um, I think everybody's pretty much progressed a ton. You see the makeup industry and, and has just blown up yet. The barber industry is still so far behind because we're still stuck in this. Well, it's been done this way, so we're going to continue doing this. And honestly, like I fell into that a lot too, especially in barber school.I think there was a lot of barber schools that needs to go ahead, um, and be, um, disrupted and be reconstructed to something that's not of an OJI. Like, honestly, like I always thought it was weird because barber barber school, uh, or teachers at the barber school, I'm like, wait, why are you teaching me how to cut hair? If you cut hair good to teach me, shouldn't you be, may be in the barbershop making money. It never made sense to me. Um, because they didn't own the sh they didn't own the, the, uh, what's it called the school if you own the school, then yeah, that makes sense. But if you don't own the school and your instructor there to cut hair, I mean, I, it just, it just never made sense to me that way. Um, but again, that's how things have always been done.And I think it's complete. Um, next would obviously be, you know, if you're spending your time doing things that you aren't good at, I think a lot of barbers do this too, because again, um, there's a lot of the notion of, of at least like in the barbershop, you have to be good at every single air cut. Well, I can't cut hair good at like, I can't, I can't do wave haircuts like that boy that blends, I can't do certain cuts like other people, but what I do great, I enjoy doing so why am I going to spend my time doing, like, getting fed this information? I have to learn how to wait. Cause I have to learn how to do these certain other cuts just to be able to progress in this intro. I think it's both, I think that's too, like saying they have to be so broad.Um, but you know, again, but that's what most people think they have to do. And that's why they don't enjoy barbers. At least they don't enjoy spending time trying to learn things they're not good at like, um, it's just not fun. It's almost frustrating and. And then on top of that too, you don't see any rewards off it. Like, cool, you get better at that. And then what happens most times? Nothing because there's, there's like no goal to raise prices off that just like you have to, you have to be good at cutting everybody's hair, but nothing happens after you do. I've tried it before and you're, and you're kind of sitting there like, cool. I did that. Wasn't that like, w w something like I'm supposed to get zapped by like the gods cutting hair, right. Nothing happens. Um, you know, of course, things that, you know, others aren't interested obviously, right?I mean, humans want recognition. We always want, like, I mean, especially when we're growing up, we want recognition from like our parents, you know, our moms and dads. I think that's, um, very, very, um, I mean, it builds up character over time in terms of it builds up who we are and who we think of ourselves as, and, you know, as we get older, if we're not, if we're doing something and spending a lot of time doing something that others are interested in. Yeah. A lot of times we're going to be like, well. Why, why am I doing this? Like, it's not going to, nobody really cares about this thing other than me. Um, it's just not the best. Like, it's not the best use of our time. If we want to be fully fulfilled. Everybody wants the recognition in what they do. Um, because it makes them feel good.It gets, it gives them a reward without recognition. We don't get the reward. That's why, you know, I always talk about like, we have to also switch the, from like in the barber district for being humble when we do something great, right? Like we need to get started, like, especially in shops, people need start celebrating and congratulating the people instead of like, thinking, like, just because they're doing it means it's hurting you. That's, that's not a good mentality and, and place to breed. Um, I guess culture, um, because, you know, then we're just going to always like go around doing things that are great. Don't get a reward from that saying, okay, cool brain, you got congratulated for this. Keep on doing that. And we just, obviously then we don't go ahead and could you have conceived, like, reinforced that good habit that we just built?And then it's just like all up. And we kind of just stayed crabs in the bucket, stay in the same cycle hamster wheel. Um, and then of course, things that take twice as long raising prices, $4 every two years, that's some fun. That's I think a lot of barbers suit, like when, um, of course like very good that we started raising prices during COVID very bad. Now it took us this long to, to raise prices. And then also even more terrible that we waited until a pandemic just to do it. Um, so something has changed with that. Um, but on the flip side, things, you know, there are things that were, you know, when you, when you input higher value uses of your time, of course you're gonna get more fulfilled. So some of these can be like things that advance overall purpose, right?I mean, that's pretty obvious. I think humans, we all have a purpose of what we want to be doing with our lives. And that doesn't mean, of course, Barbara is, are, are humans. So barbers also have a purpose, not just to cut hair, right. Not to just put hair on the floor. I hate when people say I was putting hair on the floor. All right. Boomer. Right. Like, bro, come on now. Like we can't, we can't be thinking about, about just doing something redundantly over and over and over again, without a purpose of why. Um, I think barbers, I think we lose a lot of our purpose when we start getting into this industry of like others are saying, well, this is how it's always been done. So you got to follow in line. No, no, there's a purpose we have to fulfill. We have to, we have to continue to strive with this thing.Right. Next would be things that have always, that you've always wanted to do. Right. For me, I've always wanted to, um, I mean, run, run a business, run a company. I mean, that's what I'm doing right now with the new era of barbering, right. We help barbers go from a stuck and plateaued space who are overworked and undervalued, um, who, and we give them the tools to start being able to charge more, very rapidly and actually give them, uh, things that will progress them in this industry and forward onto the life, um, with whatever their purpose is. And I think for me, I knew I never wanted to cut hair forever. I think a lot of barbers, um, are the same way. You know, I think when I said that, I was kind of like, Oh, I don't know how people are gonna react to that.Right. When I started being very vocal about, yeah, I'd never want to cut hair forever. Like I wanted to be out very quickly. And then a lot of people started hitting me up. I felt like that for so long. And I couldn't say it to anybody else. And I think it's something that needs to be talked about more of, right? No, I don't think nobody wants to be a barber. I mean, when we get older, I mean, I, I D I, I remember specifically like five years ago, six years ago, I remember telling my clients don't expect me cutting hair at five or six years from now. I didn't know what the hell I was going to do, but I was worried like, please, like, if I do, am I still cutting here five to six years now, please like, just tell me to stop.And thankfully, I've already been retired for a year over a year now from cutting hair full-time and completely running the company, new era of barbering. Um, so I think, you know, always, you know, going into indirection and doing things that you've always wanted to do, um, whether it be inside the industry or, or using, I filed the barber, just raise a vehicle, has given me my next thing. I think that's a perfect way. We all have to look at this too. Um, next there has to be innovative ways to cut out a time and energy that, uh, to get better results. So again, like, like, look, why don't we go ahead and continue doing things that first of all, our, our old fashioned way, um, that we don't get better and better results in, like, imagine if we had to go ahead and if we wanted to travel and all we could do is walk, that's not fulfilling.Like, I'd rather just take a plane, like taking a plane ride, spun, punish. Right. But walking all the way to, um, New York from California, probably not that fun. And also not that fulfilling in high use of my time. Um, and I think a lot of the barber industry, we think we have to walk to New York, we have to do, we had to do things at a slower pace because this is all industry is known. And again, something has to shake up from this and we have to go ahead and start really understanding what do we ultimately want to start actually, you know, getting out of this, like, I hate cutting hair, I'm going to start leaving it, leaving all that sappy behind us and actually doing something about it. Um, next would be, you know, things that others tell you can't be done.I love this one. Right. Um, here in Sacramento, you know, I didn't know anybody that charged 150, 200 bucks for a haircut. Um, I think a lot of people said, you know, you couldn't do that. Or like, you know, probably if I did, I don't even think I even told anybody, but I know for sure if I told somebody that like, you can't do that. Um, and I did it and it was probably one of the most fulfilling things I've ever done in my life was building my business up to be able to charge that much. Because, um, I mean, you look at my comments, there's so many weirdos that are just like, Oh, I would never pay for a haircut. Great, well, uh, people do, and that's my. That used to be my business, right. Until now I'm teaching barbers how to do it now.Uh, we already have two students who are in our programs who are charging a hundred dollars. Plus I'm working on a third right now. Uh, and we're also gonna get a barbers to charging $200 very soon, but like doing things that others tell you can't be done. Like something as that, like, look at all the people who are in my, in my, in my comments section after every one of these videos, it's hilarious. Cause it's like, well, it's already been done. Why are you even complaining about that? And on top of that too, like it just adding more fuel to the fire for those who want to go ahead and do it, because then it's like, cool. Once you do it, then it's like, Hmm, yup. It's a good feeling. Um, next would be things that, uh, use your creativity again. Um, barbering is a very creative, I guess, industry.Um, but when we start to go ahead and think of things of like cutting down time or being, you know, cut it, not, you know, try and shorten that time of cutting wise, it doesn't get very creative. Cause then you're just like trying to blow out your shoulder and like your forearms aren't fire because you're trying to, like, it's not fun. Um, but being creative, finding out new ways of how to attack things, uh, and actually getting progression on those things, gain reward for that, fulfilling your. Again, it brings back life into your, into your business. And then finally as things, uh, uh, for which is now whenever again, I remember myself, I remember like when I was like, man, I, you know, I, I need to start charging, um, more, I need to start like learning how to go ahead and do, do more of this.And I sat on the sidelines for way too long way to it. Like two, three years almost not doing a thing. And when I finally got this, well, it's now or never approach things, miraculously just started moving in the right direction. For me, things started picking the up. I started like really understanding how to make things move and start how to like maneuver around my business. And even then I slugged a ton to learn. But you know, taking those moments of like, look it's either now or never type of deal. Those are some of the most pivotal moments of, I think, of our lives. Like sometimes if we just sit on the sidelines and don't do anything, I mean, that's going to be the culmination of our life right there. Life is the sum of the decisions that we make.And wherever we're at right now is that some of our past decisions think about how many times you've left the now or never state. And you're like, nah, nah, I'm just not going to do it. I mean, it probably didn't fulfill you that much. Right. Even if it failed for myself, I've taken plenty of volts now, whenever it's failed miserably. Um, but there were so many lessons in that and it actually allowed me to progress further. So w you know, w we talked about in terms of like, of course, like people who aren't enjoying cutting hair or losing interest and, and just not liking cutting hair anymore, obviously you guys started filling up your time spots of less of the, uh, first couple of things or the low values of the time, and start filling up more with high values of your time. Obviously, if you continue doing the low values, use your time, um, you're going to end up living unfulfilling, unrewarded life.It's just not going to be fun. And of course, you're going to be hating, cutting hair or whatever you do by the way, too, if you're somebody who is like also what I found really, really interesting, even if, if you leave the industry or leave like cutting hair or whatever you do, that isn't rewarding and you go to something else, same thing's going to happen because you haven't changed up what you've filled up your time with. You're still going to be looking to do low value uses of your time, because you haven't learned how to not do what others want you to do and be firm with that you haven't learned, you know, um, to say, you know, and, and, and be almost a rebel and, and really, um, a radical winter things when it's come to things that have always been done this way, every like critically think, well, it does happen.It will be done that way anymore, just because it's been done this way, you know, up to this point when I started thinking like that shift, right. Um, you know, really solution for this, obviously like, like we want to always like stick to it. And I always try at least stick with solutions more than just ranting on these videos. And of this is already like dragging on for like 19 minutes, 15 seconds, but we still got a lot more to cover. So like really solution, right. Um, obviously for us, we got to create a life around wards. I think, I think as humans in his barbers, um, there is very little reward or, you know, our reward is, it comes almost every 30, 45 an hour or so. Right. Of getting paid. Um, but that's not the reward we should be optimizing for. Right. Um, if you look at somebody like Michael Jordan, um, obviously his, his reward is winning and he won a lot, but it wasn't just winning, you know, regular season games.It was winning a championship. That was the biggest reward that made everything worth it right there. Right. So why are we going in and taking very small wins of like these each and every single day, because over time, we're just not going to care about those anymore. We have start thinking much, much bigger what, like our reward system will be, uh, as humans. I mean, we're, we're, uh, our whole progression of, of, of the human race is around rewards, right? Like, um, like back in God, what the ice ages or whatever may be right or award was like, just surviving the day. Like you didn't get eaten. That's your award. Congratulations, you survived. Right. So Bible of fitness. Um, and I think as we progressed and we get all these things that make it easier for all of us, for us to, of course survive, we lose sight of like what we need to be rewarded.I think too many people watching too much TV or watching too much YouTube. I thank you for watching my YouTube video. What the are we doing? Not, not actually working right. And getting towards a goal. Um, and again, our whole race has been survived off progression. Uh, you know, it it's honestly what fuels me, myself waking up every single day. Um, when, when I didn't have anything to progress towards like charging 14 or not 14 Jesus, uh, 16 to 20 bucks, there was no progression. Like literally just wake up, do the same thing, go to sleep. Or like, I wake up, I should say, do the same thing in terms of Nope. Progression, just get through the cuts because they're scheduled in and then go back to sleep. Like it was almost just like, I, again, I, I employed myself as an employee to myself in my own business, which wasn't fun.Um, and it honestly, I mean, you, when you start doing that, you know, you don't make any progress towards you become, you really become a lifeless blob of just decaying matter, like everything. And it just doesn't matter. It, everything is just like, and it's not fun. Um, waking up into a full Bookout schedule might be the dream. When you first start out, try that doing two years straight. You're going to be like, why the am I booked out again? Please stop booking with me, please. I want to break. I want to take a vacation. You want me to times I've heard barbers on my calls. I want to get an elevated mentorship. Tell me, like, it's been like five, six years since they took not just a vacation, but like anything over like a three day, four day vacation. Like it took me, God, this is going to suck to me.It took me about four or five years cutting hair to finally take a two week vacation to London. And then by, by that time, I was like, why am I, why am I doing this thing so slow? Like, why am I just like at a snail's pace? Like I should have been done this a long time before, and also like optimize my business to allow me to at least like, do this more often. Cause this is nice. Why? Like, I remember even when my dad, my, well, my dad passed away, I didn't even take like more than two days off, which is crazy. Right. Um, so I think for a lot of us, we ha we really have to go ahead and start thinking of like, okay, cool. What am I really striving towards? What am I really like? What is my reward for doing all this work?Is it just to be booked out again? And again, like some barbers are, are happy about being booked out three weeks in advance. Congratulations. But that seems boring as to me, right. There needs to be some progression in there. Um, being booked out that long means that there is no growth happening in your business. Um, and there's something that, that it has to shift. Um, so designing a plan, I mean, basically again, like we, we have to design a plan to, to optimize for, for awards. So of course, like if we want to reward, we have to like define a goal, which, which will be like once we achieved that or reward will be such and such. So what is our goal overall? Right? We've been on this for whatever you want to have, whether it be charging a certain amount, working less or, or working less and making more, whatever that may be, what is that goal?You have to have this like very solidified and concrete. Um, and you have to understand what you are trying to achieve because everything else, you know, they try to cut out everything else in this process. Isn't going to work right after that, we got to understand like really the constraints, um, to achieve that goal. Um, we are currently experiencing right now in this moment of time. So like for me, um, I think a lot of barbers too, who are overworked undervalued. And, um, obviously they like, they don't, they're losing interest in what they do. Um, constraints might be, they're just working way too much. There's no free time. There's no time that they freed up. Um, but they're not able to one understand what the, you know, what the constraint is of like how to raise prices. Um, number two, how to bring assistant client flow with that new price rage and three, what the services delivery sheets meet.Because if you're thinking about adding on more services, when you raise prices, you already losing what that one, like it's already a done deal. You already yourself in like really getting yourself stuck into a position. Like I've done that, done that too. Right. It doesn't scale. Um, unfortunately, um, but yeah, we must understand the constraints like to, to understand. Okay, cool. What's really holding me back from like actually achieving goal. It's typically, if you take a step back, take a third person, point of view of your business, you can clearly identify, okay, cool. It's this, this and this. And it's not your haircuts. It's not the fact that you can't fade well, all right. Like what is the flow of your business operations that is really constrained or like, like there's a big flow coming in, but yeah, you can't get enough out.Right. And understanding that you will and, and, and, and really like kind of going a little bit farther, deeper to that will make you at least like, identify cool. I understand my business a little bit more instead of I just show up and I got here. Um, cause I think that's what a lot of people do. Um, and of course after you kind of understand, you know, what the constraints are on your business, or at least identify them before you even start working on them and start wasting time, at least working on them because we don't want to do or start working on a constraint that like doesn't, um, produce growth towards our goal. Cause I think a lot of people too, like again, a lot of barbers say, well, I'm working on my service being to bring the best service as possible. I'm sorry, but that should be a for everything.That's not like a goal to get you to X price raises. That's like a complete, complete, cop-out a, like answer that lets me know. You have no clue what you're talking about. Um, and that's just me like again, I, I, that's just how I am like, honestly, like that. That's how it needs to be said sometimes to really wake somebody up. Like, yo, it's not what we should be focusing on. It's a for everything, please figure out the next constraint. Cause that's not it. Um, and there's a lot of people, there's a lot of barbers, at least in my, even myself who think these constraints are like, what hurts them? Like I remember I thought my constraint was because I cut hair too slow. It's not a constraint like this cutting hair faster. Get me to be, be able to as well. Let's say let's take my charging $200.Okay. Does cutting hair faster help me get closer to charging $200 for a haircut? Yes or no? No. If you think about it, if I got here faster, my overall service probably worse. Um, I'm probably like gonna be like missing a lot of stuff in that. Um, and the overall, like, I guess like what the client is getting is not going to be exactly what they want. And I can't put up the best work if I take quicker and time. So does that get me to charging $200 for her gut? No, not at all. So then why are we focused on like that constraint? So if there is something like that in your business, cut, just cut it out. Don't even worry about it. Just kind of toss it to the side. So cool. Now I'm worried about that next. What's the next one straight, right?Let's say if you get something that actually gets you closer to charging $200 per haircut, right. And no clinical, this is constraint. Doesn't get me closer to $200 per haircut. Yes or no. Yes. Cool. All right. Well what do I need to do to like start freeing a time with this, right? And then you start attacking that thing to start freeing up time and getting a proper flow of business going through that because otherwise one will be wasting time doing. I mean, there's a lot of things that bar like, barbers even think, Oh man, you know what it's because I'm not, I'm not cutting hair mobily. I need to, I need to get a, I need to get a van. I need to start cutting hair in a van and started doing mobile. Cut. That's my constraint. That's not it. Please don't do it.It's not it. Um, but if anything, if anything, doesn't add up to the overall goal, just cut it the out. You don't need a van to be able to start raising prices. It's the last thing you actually need. In fact, if you think that way, please like review some of my older content on this page because there's a lot of things that you should probably go ahead and look over. Um, and then of course what this leads to. So obviously if you're focused on the constraints that are actually going to push you towards your business, while you start getting progression and you start getting some results. And again, when we start seeing progression in anything that we do, we're going to become more filled. We're going to start enjoying what we do a lot more. And we're going to start getting more motivated to at least waking up every single day, instead of like dreading waking up and hearing our alarm, like, why do I got it?Like, why do I gotta be booked out? Why did I remember thinking about this? Why does this person have to book with me at like such and such time? Why can't like, why the is this? Like, it makes you want to start blocking off your time. So people can book with you and that's not a way to run a business at all. Right? That, that should be a clear cut sign that you don't enjoy what you're doing. And something needs to change up from there. Right. And I think with, with, with what we do an elevated mention, of course, like this is how we attack it, right? W we, we teach barbers, you know, what their constraints are for, of course, if their goal is to charge over $200 per that work less and make more. Um, but we show them what the constraints are.So they're going to waste time on that. We show them how to attack these constraints and really get these things running optimal results to get those flows up and running. And then also how to progress off that too. Uh, and we start seeing incredible results from that. Like I said, we've already had barbers who are raising prices within like the first, um, three or four weeks, like tough, tough. The bar were one of the most like this dude is laser locked in inside of our program right now. Um, just getting an incredible results because he knows what he wants. He sees eat. Like he takes everything that we have in the program applies, it, attacks it works on it. And then he gets results. He's like within the first I think it was, I look back, I believe it was honestly in the four weeks, like four weeks, he was in the program anyway, raise prices by 20 bucks.Like, you know, he's already like, he's already looking to charge a hundred bucks next. Like he's looking to go like exponential results from there. And that's what we create. One, you start looking at these constraints when you started coming up with solutions and we started getting this machine, uh, to really start revving up. It's really humming at its optimal level. And then she gets really, really fun with that. So, um, that is really all, uh, for this video today. Um, if you are interested in studying up for elevated mentorship or thinking about even just joining elevated mentorship, or even just want to know what the hell it is, any more information and wanna schedule a call with me, um, by all means I'll leave a link down in the description below theneweraofbarbering.Com slash elevated mentorship. I kinda changed the URLs just recently. Um, but also to, um, let me know in the comments, what you thought of this video.Um, of course this is a little more detailed and in depth, uh, boom, boom, boom, boom. Let me know what you thought. Let me know what, what if this kind of hit a chord with you, um, at all. Um, and then also to, uh, if you like this video, or if you haven't subscribed please like, and scrubbed this video, right. I dropped a 10 drop a content like this once a week. I hate uploading Barbara tutorials, but I am going to start doing barber tutorials, um, just an old content, um, that I've had up in, in content file. I know a lot of you guys love to watch tutorials. I don't, uh, cause there was no value in that for me, but um, I mean, for me in terms of like, that's not how I learned how to cut hair, um, in terms of getting to the next level, I think once you start out of course, towards a great, but it's a point in time if tutorial is all you needed, you probably would have been good at cutting hair by now. Cause you've probably watched so many tutorials. Um, but I'll put those up regardless, but I'll with the voiceovers, they're going to be more game like this. So, um, look out for a lot of that. Um, and with that, I'll see you on next week's video.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.