About this video:
The barber industry has a plethora of possibilities for anyone to come in, and in just a few short months build profitable cash flowing business well over six figures a year.
However, when this doesn't come as fast as most young barbers want ti to come, or they have stayed in the game and haven't seen the success they had hoped for, it leaves many to want to look towards other profitable opportunities.
But there is an even deeper reason why you should stay clear fo these taglines and anyone saying this trying to persuade you out of the industry.
1. If you are getting excited by those headlines, then that should be a red flag that your business is on life support
Most barbers don't realize they can make well over $10,000 just by cutting hair.
Yet, when I speak to most barbers, very few are really making over $5,000 at best per month, and their profits off of that number are even worse.
We all get shiny object syndrome.
The cure is to really ask yourself why this looks appealing.
Most of the time, you will come to realize it's not because the other thing looks really good, it's more so because whatever you're doing right now is doing really bad compared to that other object.
The key here is to not jump ship and start over again, but really assess the life of your business.
Where can your business grow?
Why is it stuck here?
Is anyone making the amount of money you want to make (more than likely if they are, they are in our program)
2. If you are already getting sucked into those tag lines, you know that your focus on your main thing (which is barbering) is not up to par
To get exponential results, we can't be looking everywhere and giving our energy to everything.
Instead, we must learn to say no more often, buckle down, and really get to work on the hard shit that you have been avoiding.
What you'll find is the goal at which the shiny object you were looking at is easily attainable through barbering if you just stayed focused, got serious, and stopped listening to the "OG's" of the industry who charge no more than $50.
Keep the main thing the main thing, adding more does not equal more.
Less is always more in this case with what you focus on.
The less you focus on, the more you will get out to it.
Sacrifice and reap the rewards of putting your energy into one thing.
3. Don't even think about starting a YouTube channel
Every time I had a barber ask me if they should start a channel, my hairline goes further and further backwards.
Please hear me out on this.
Now the reason behind this is simple.
YouTube, a product line, starting a course, or anything else is a product of you.
If you can't even get your barbering business to be up to that level of execution, then how do you expect to get something that is 100,000 times harder to focus on to really grow.
Start by perfecting your craft, you got time.
Use it to focus in one direction and get the most of what you do now.
In there, you will learn incredible lessons of business that will serve you when it is the right time to start all of those things.
Till the, if it's taking you away from, the main thing, cut it out and say no.
Ready to join the Elevated Mentorship program?
Click the button below to book a call with me and my team to see if we can help your business scale!
Hey everyone, Daniel Contreras (@dlucs_) here founder of The New Era Of Barbering. On this YouTube video, I really wanted to talk about at least, um, kind of a little bit, Whoa, something that I went through with this shiny object syndrome, um, because I'm, I'm talking to a lot of barbers, um, and having a lot of barbers in my Dm's at least, right. And really just having some interesting conversations with them. And I find I myself, like seeing exactly what they, what they're doing right now, or thinking the way of thinking or approaching the industry on how to build your business, um, and is exactly kind of what I was going through as well. Um, and it's this thing of wanting to go off in different areas, um, and try new things. Um, and it's kind of like the shiny object syndrome because cutting hair kind of gets boring after a while.Right. I'm doing the same thing over and over again. It gets boring after a while. Um, and really that, that then becomes and puts in, in an individual's mind, at least like for myself, I gotta do something else. Right. I gotta be able to go off and do something different, do something different industry to put some excitement back into, um, what I do, because it does get very, very dope cutting hair, same price every single day, year in, year out. I did that for about two years and there was nothing fun about that coming into work, cutting the same clients every single day, getting paid the same amount of money every single day, and really month to month knowing like, okay, cool, nothing's growing, nothing's decreasing, I'm conscious staying at the stagnant. And I think at that point in time, I really started questioning, okay, is this all my life's going to amount to?Right. And I don't think anybody wants that. Nobody wants their life just to be staying at that. Like constantly, because it gets boring as [inaudible] because humans, like we always have to at least find something to strive towards. Um, and when we are just kind of doing things to maintain a certain level, and it's not a level that I don't even think at any level, like, I think you could be making like, I don't know, 10 million a year, and if you're doing the same over and over again, it's going to get boring. Like nobody, I don't think anybody in their right mind wants to just stay at whatever level. Cause there's, there's no excitement for the future. Um, and that doesn't trigger something in the brain to go out and accomplish a mission. So there's this, like, there's this thing that I went through, it was like the shiny object syndrome.And basically what it is is, you know, you get bored of what you do. You get bored of, um, kind of the day to day operations. Um, because there hasn't been a big change in business or there hasn't been anything going on with cutting hair to be quite honest, right. Like I said, I do the same thing over and over again, just gets dope. And so at that point in time, I wanted to put in more excitement for myself. So I'm like, Oh, okay, cool. I'm doing this thing. Well, um, I guess I have to go ahead and do, I guess I have to take up some hobbies. I got up to do some recreational stuff. So I started like coaching high school baseball team, which was fun, but it's still didn't get me to like, I, I still didn't feel like though the way I wanted to like, okay, that might not be okay.Maybe, maybe I got to go back to school then. Right. I got to go back to school. Cause then I'm not happy right now. So I got to go back and learn how to be running a business because I think that's where I want to do. I did that. And still again, wasn't what I wanted to do. And it's assumed like it was fun at first, but then it kind of lost its excitement and kind of came back to this, you know, level of like, well, this is not why I really want direction. I want to go in. Um, and then, you know, when I started making a push in the industry, again, I found I started raising my prices, being able to, um, build up my, my media platforms and start getting a little bit more attention on my business. And again, this, this thing kind of plagued me.Cause then I got like, okay, cool. Now I want to go off and do, um, all of a sudden I want to start product line. So, because I thought that was going to be the thing that was going to get me to where I wanted to go start a product line again, um, did not work out. Um, and then I'm like, okay, cool. Uh, influencer, I gotta do that. I got, I gotta be like this influencer per persona. Try that out again. Nothing. Uh, it didn't, it still went to like a very dope place, um, and got very boring. And then you're just like, well, this isn't like the thing that I want to be doing. Um, and I'm like, Oh, okay. I gotta get an education. Then that, that must be the next thing. Of course gone education still. Wasn't the thing. Um, and what I noticed was the shiny object syndrome, trying to chase after something else was taking me away.Um, and really hiding the fact that what I was doing currently, which was cutting hair, um, even at a very higher level, um, I was still trying to run away from the main thing instead of like, when I just kept, you know, this, the main thing. And didn't try to go off to all of these things. Um, even though I was able to like, I mean, like I didn't sleep at all for a good period of my life, uh, going through that because there was just so much chaos going on. Um, and even though I was able to scale up looking back like really, I didn't need any of that. I should've just kept like the one thing, the one thing, uh, just cutting hair and then moved once I did something incredible with that, into what I'm doing right now. Um, because that would allow for one, the smoothest transition, the easiest way to get there at the fastest, uh, point as well too.And, um, I would learn a lot more, but because I think I says just people in individuals, we always want to have like this excitement and this like, um, this like this, like the dopamine spikes and all this like stuff happening and like this, this, uh, like whatever we think it is. Right. But that chasing after that actually takes us away from the main thing of, of getting to a successful point. And that's what the, the, the, the of the shiny object syndrome. And I'm seeing a lot of barbers and talking to a lot of barbers who are kind of going through the same thing. Uh, but at very, very low levels, like when I was charging 40, 50 bucks, 60 bucks, that's when I was like, okay, I'm gonna start a YouTube channel. Everybody needs to know how to cut here. But now I see a lot of followers who would want to go ahead and do that while they're charging like 20, 30 bucks.And if I, if even myself at that level was like, Oh, I shouldn't have done that. I should've just kept on, like, it took me so much time because when I started taking, you know, on YouTube and you know, of course it's on YouTube right now, but of course, like when I started on YouTube, it took my energy and attention away from the main thing, which actually slowed me down overall. Um, and I think a lot of followers do that because they want to get right paid by YouTube. And to be quite honest, it's, it's cool. Like, it's nothing that's, that's incredible. But, um, you know, I think getting paid from somebody else from somebody else's platform, um, would not be the goal. I think the goal should be able to build something incredible, um, yourself and be able to build something, um, that you own.And other kind of like an ownership mentality, um, not just be a worker. Um, and I think a lot of barbers, of course, we come from this labor mindset first and foremost of, of just cutting hair for money. But it's, it's almost like, becomes like this game of like a dog chasing its tail. Like, okay, what are you going to do when once you catch it, like you're going to get bored and be like, okay, I'm just gonna go on to something else. Um, and I, I experienced myself going through that same sort of those same problems. And I think a lot of barbers, like when they're charging a low amount, they'll be like, Oh, it's time I got started. You can channel like, like let's, what do you think? I gotta start a YouTube channel. I want to start getting paid. It's like, okay, well, why, right.And it's incredible when you start asking the questions of why, um, what you actually reveal. And most of the times, even for myself looking back on it, when I asked those, set those questions themselves of like, Hey, why do I want to start a YouTube channel? Why do I want to start a product line? Why do I want to build like an online course? Because like, you know, cutting hair at the time, um, you know, I didn't get it to the level. Like when, when I was charging a hundred, 200 bucks, I didn't really care about that. I was like, okay, one more. Are you doing so might as well. But at the time, when, when I first wanted to get into is because barbering, like I wasn't, I wasn't great. I wasn't making the money that I wanted to make. And I don't think a lot of barbers at that level do make the money that they ultimately want to make, because otherwise if they were, or they kept on like thinking on the next level of getting to the next level of themselves, they wouldn't even, they wouldn't even mess with going after other things.They would just stick with the main thing. Um, and I'm not saying don't ever do any of those things. I think do those things after, like, from my experience do that, like I should have just done that after I had accomplished something. Um, and after I accomplished like getting up to a certain level, because then I had the freedom to go ahead and do whatever I need to do, then I don't have to go ahead and start trying to, uh, create content or whatever to just make money. Cause then it becomes a very, a very game, a very game. And you don't want to fall in line with that. They're all either. Um, and like I said, effected me, like for myself, creating this YouTube channel, this like, yeah, this has brought me, like in terms of like more stress than I think anything else in terms of like, I mean, you guys have seen, I've gone like for spurts of like being on YouTube for a while and then going off YouTube for a while.And I actually went off YouTube for like a year because I, this and I'm like, okay, why am I continuing to do this YouTube channel? Um, when this is not my main business, my main business is at the time when I was transitioning into then running a building a company it's like, well, I'm trying to, you know, build this educational company. Why the am I trying to go ahead and build a YouTube channel? And it should have been the same mentality from, uh, uh, when cutting hair as well too. Why am I trying to start a YouTube channel when my main thing is cutting hair, not great YouTube. Cause then I'm just like, you're just going to start splitting yourself right down the middle of like energy wise. And it becomes a very, very tiresome, um, mentally draining game that honestly, like if you're going to do YouTube, just do YouTube.Like don't even worry about cutting hair and good luck with that too. But you know, cut hair and just cut hair and really focus on building business. Because at the end of the day, once you get up to a certain level where you don't have to be in the shop, 10 to 12 hours out a day, you can only be in there five hours out of the day, make five, six, seven, 800 bucks, um, and then dip out and then you can go and work on your YouTube channel. Right? For me, it was like, yo, I'm working like 12 hours a day still. And then try to come back and do YouTube. And it was just this, like, it was just like the struggle of like, what the am I doing right now? Take, take YouTube out of the equation, keep the main thing, the main thing, build this up to where now I have freedom of time so that I can put that extra time into if I want to build this thing, which at that, then, then it became, well, I don't want to do YouTube.Right. I'm building a company. And that was like, okay, cool, easy go over there. Um, it really, what for me, like, I think a lot of barbers don't ask the questions of, well, why do I want to do this? You know, they just say, they know why they're doing it because they're not making enough money. They know why they want to do it because they don't want to be cutting hair forever. But the, um, you know, I think a lot of Barbers, especially when I get on calls to them to try and get him to elevated mentorship. Um, a lot of what I hear is, is, um, they don't trust what they're doing in the barber industry. They don't trust. Um, they don't know how to get to the next level with their business to be quite honest. And that's why they're like, well, I don't know what to do.So I'm just gonna do something else, which is like the most backwards way of thinking about it. But it makes sense like from, from a Barber standpoint, well, if I don't know how to do this, um, and I don't want to put my time and energy and resources into doing this thing that I don't know how to do. I'm just going to go do something else. And when you go and do something else, when you're still working 12, 14 hours a day, if not more, nothing's really going to work. Nothing's going to move forward. Or you're just going to end up killing yourself the other day, because it's just tiring. It's not going to work. Um, and you're not going to put out the best effort forward and it's actually gonna take you a lot longer process to get the ship moving. So for myself, what did I do to solve this problem, right?Instead of like trying to go out and finding different things that would affect my business. Um, for me, it was very simple. Keep the main thing, the main thing. Um, when I started noticing myself going off in or having like, Ooh, I should start this. Ooh, I should have, Oh, this is a great opportunity to go in and go this, Ooh, I need to do this. Okay. I asked, why do I need to do, why do I feel like I want to do? And it was like, um, well, because I, I wanna, I want to feel like I'm doing something or, or like, you know, I want to feel more proud of what I'm doing. And it's like, well, why it's like, well, because Barber doesn't make me feel proud of what I'm doing. Cutting hair. Doesn't make me feel like I'm effecting people's lives, like how I should, um, or what I'm proud of what I'm doing.And when I started to going and getting into those answers of the questions of why it was like, okay, um, so then how do, okay, why then why am I going, chasing something else to get this, this goal, instead of figuring out a way to make the thing I'm doing right now, we're just cutting hair, um, affect this issue because I'm actually running away from the main issue and trying to supplement it with outside forces instead of like, okay, this is the issue of what I'm doing. How do I address it? Right? Instead of I was like, Oh, this hurts. I don't want to do this. Let me go somewhere else. No, just you right here. You know, the problem, dissect it. Get very brutally honest with yourself and be like with it. Cool. Do I know how to fix this issue? Yes or no?Right. If yes. Great. Do it. If, no, figure out how don't just go off to the next thing, because guess what? Once you go off to the next thing, you still have this problem right here, and you're gonna come up against the same problem right here and hit a plateau. You're gonna hit a place where it's like, Oh, I don't know what to do next. And then it, this runs a course. And then literally this new shiny object becomes as dull and boring as the old one. And then you have two things that you're like, Oh, I'm spending all my time. I was just so boring. And it's like, Ooh, product line. Okay, I'm going to go ahead and chase this now. And then it just like keeps on going on and on it's it's this, it's this recurring cycle of like, Ooh, it feels good.It feels good. It feels good. It's like a new relationship. Ooh, this feels amazing. And then after a while you, you hate their guts. Right. And it's just, it's just like, okay, cool. Why am I going through this process? And why would I continue going through that if I just kept this and solve this core issue first in this one business, um, you know, and, and for myself too, I just kind of all the. Right. I stopped, um, really trying to build, I like I was doing a product line channel Instagram, um, bunch of other things, different things, trying to be like this influencer character. And it was just like, it just took me away from like the main thing where I should be doing. Um, and it was very, very chaotic too. It was just like, I was getting pulled over different directions.I didn't really have any free time. It wasn't the most enjoyable thing to do. But when you just keep it very simple, like literally like for myself, my a core principle I live by, um, is simplicity, simplistic life. I don't try to do a bunch of other things. I wake up, I do my morning routine. I go to the gym, I come back and work on a building company for about 10 to 12 hours. And then I go to sleep, wake up, do it again. Whereas other people, they see that. And if I wasn't getting the growth in what I'm doing, then yeah, I wouldn't feel good. The old like, Oh, I gotta do something else. But if you know what to do in this thing to make it grow, you, you fix all the issues, you fix all the problems. And I think that's what needs to happen for Barbers at least.Um, and again, you have to start asking the questions of why, why do I want to go off and do something else? Why am I taking myself away from the main thing? Why, why do I feel like I am not doing something important right now? Um, and you'll actually, when you start doing those and asking those questions, you'll start realizing some very, very interesting points. Um, and it's not like, Oh, I shouldn't be going here. It's like, no, well, I'm just not, I'm just not competent in my position to go ahead and get, build my business. I don't know how to, and then it's like, nickname, just figure out how to, and then you solve the whole entire problem. Um, and I think a lot of times, you know, as, as much as the, the internet has allowed us to, um, have access to a lot of information and things, it's also reinforced this, um, I guess behavior, right?Like social media, you're always pulling on that lever of, of trying to like, see something new, see something new, you get bored. And he said, the news you'd get bored, see something new. Um, but with anything of building something truly great, you just do this. Like you figure out how to make the thing grow. And it just over and over and over the same thing over and over again. And like, like just militant, like discipline on that one thing over and over and over and becomes fun at that point in time. It's not like, it sounds very boring, but it's boring. If you don't like to go ahead and get, you know, progress, if you like getting progress and you like seeing things and building things, it's like, this is fun as hell, right. Not building something or, and not creating progress is not fun as hell.So, um, you know, for those that are watching this, you know, you'd probably like, cool, how can I sell this? You know, this is how I saw the, how can I solve this? Or at least become more aware of this in my business, or if I'm feeling this way, right? Like a lot of barbers feel this way. I got to start. You do junk. And people got no out of care. Trust me. They don't, there's, there's too many YouTube channels. There's too many pomades. There's too many, um, straight razors out there. People don't need your. You need to go ahead and build your business up first. Um, and then once you do something amazing, then go ahead and start branching out into other areas because you'll actually have a different worldview of what needs to occur. And like the, the, the system processes of business, um, you actually get to start seeing from a very different, uh, point of view at that point in time.Um, first and foremost, always ask what your core goal is. Right? And I think a lot of when we get down to a lot of core goals, I think a lot of barbers we got in the Barber industry to be our own boss and create financial freedom. I think there's always like whenever I get into conversation, it's always goes back to those points. Well, I want to be financially free. I actually want to create something, uh, for myself. Um, then, you know, always ask like why you're doing the thing you are right now, right? If you're, if you're going off and trying to learn a product, okay, cool. You want to create financial freedom? Why, why are you going off and doing something else instead of putting all the energy into building up your barber business, because then you're going to be like, well, I don't know how to cool.Then you know what? You have to go and solve. You don't need to go ahead and go and start product it's our product or anything else is a whole different area of problems that come with that. Whereas you're already in this one thing, just that, keep this thing right here and keep going with it. Right. It's really that simple. And it's, it's, it's really like, um, it's the best bang for your buck in terms of, of time efficiency, because then you're not wasting time here and here, and maybe doing something else and splitting your time's up into thirds instead of just a hundred percent time on this one thing. And you don't worry about else. You don't worry about anything else, except this one thing you wake up, you breathe it, you, it, you eat it. Everything is this one thing.And you know how to make it go forward. That's the beauty of it. Um, it really like, you just have to ask five. Why's like, okay, cool. Well, why do I want to go off? You know, like, okay, I want to go off into, um, creating a product. Why? Well, because, um, I want to build something like really, really big. I think I could. I created the product. Why? Well, because like, I think there's a great opportunity to go ahead and make a lot of money in that. Why? Well, because I'm not making the money I'm I am right now in barbering. So I want to go ahead and let me create other opportunities for myself. Why? Because I don't have to re build my business. Why? Right. So you go ask those five whys and you get down to the core roots of the problems and you'll figure out the main issue isn't that you need to go off and do something else.Main issue is you can figure out what the is going on with your business right now. Um, next is, is really like, you know, for myself, there's always times, even right now, when I feel myself getting away from the main thing, or when I feel myself wanting to lay in bed, wanting to go ahead and scroll on Instagram, I want to go ahead. And like, that's why I called everybody because they didn't want to have those things affecting me, but still those things still draw me away. It's a very, uh, unrelenting type of, uh, ordeal. But like when I catch myself doing those things, I kind of take a third person point of view and assess myself. I'm like, okay, cool. Um, does this, is this like helping me achieve the main thing of what I want to go ahead and cheat more times than not?It's a no, it's like, cool, go back. And my brain tells my body, get up, put it down and go back. And my body listens to my body goes, yes, sir, let's go. And I go back there, continue doing work. And I, I think a lot of people are kind of just getting pulled on these strings of what their body's wants and desires are and what makes them feel good instead of what they ultimately want to accomplish. Um, which never works out in anybody's favor because if you want to feel good, um, there's a lot of things that make you feel good, but are terrible for you. So, um, always go after the main thing of like what you actually want to accomplish. Um, and last but not least, like you have to reprogram yourself. I think it was my biggest benefit. Um, I literally had to reprogram my, reprogram self and the way I approach things and approach, um, the way I work and attack things. And instead of seeing very fast, quick results, and then just seeing very small, incremental, um, um, building blocks over time. Like, like if I just put all my energy into one thing each and every single day over time, I'm going to get an exponential growth. Instead of like one day I go all in and then I wake up the next day, Ooh, let me see the results. Can I raise prices? Nope, I'm, I don't want to do that.Right. This is just like, ah, that. I'm going to start probably blind. It's like, well, no, you, you, first of all, you have to have the right system. Second of all, you have to go ahead and put the time and work at a very high level day in and day out. And, you know, third, you can't get distracted and you're already getting distracted. You're already not putting high level work day in and day out. Um, and no wonder why you never get results, right. For me. And when I started realizing I'm like, no wonder why am I get results? I want to do often do every single thing, uh, and want to get like the instant, instant gratification and reprogram reprogram self reprogramming self, um, to like really loved the work really loved, um, even like not hard work that, that like, uh, what's it called, it doesn't get me or make the boat go faster, gets me the results. But first of all, knowing what my must do, construct a system that allows me to get results and then just fall in love with that processOver, over, over and over again.And what most people do is they actually still like the result of like that grind mentality of over, over and over and over again. But they're doing all the wrong actions and really just in this hamster wheel, instead of like this forever growing exponential growth, upwards, um, trajectory. And that's why I call it the hamster wheel, because technically you are programmed for hard work, but the hard work doesn't get you to where you want to go, right. You're not moving forward at all. Whereas, you know, elevated mentorship students, they get to where they want to go in quick and efficiently too. Um, so really short video, um, just want to go ahead and kind of at least go over things that I've at least seen this week. Um, and conversations I've had with little barbers and, and really eye-opening of like, Oh, wow, this is interesting.This is kind of going on. Um, so yeah, kind of like the whole entire video. So if you guys felt like this was, uh, interesting or a value or help, if you'd have made it to the end, the end of this video, I know a lot of barbers, a lot of people don't make it to the end of these videos. Like a lot of people like, again, like, ah, 20 minutes, 22 minutes, he just talking, I just want to go to something else. You want to start programming yourself to like, okay, cool. This is valuable information. Stay here, spit like have discipline, watch it, it. Drop in the comments I made at the very end. I love it when people say I watched the whole thing, I'm like good job. Um, and then also too, if, if, um, you know, like for us, this is what we're doing.And nobody mentioned really switching up, not only like the way of operating and way of thinking and attacking business, uh, in the barber industry, but also giving them the correct inputs to get the outputs they want. Um, so you don't have to waste time of like this trial and error of years and years of trial and error, just to finally get like a little bit of progress. Like we tell you exactly what you need to do, implement the systems and you start seeing results. So, um, you don't always time. Of course, you can always set up a call with me, see if you're a correct fit, uh, to be an elevated metric in the program. We curate this group, uh, very, very highly. We don't want, um, people who just are lazy as. Of course. Um, I'll leave that link down below in the description, but, um, yeah, we'd love to go ahead and see what your thoughts, at least on this video, uh, in the comments below, um, make sure to like, and subscribe and make sure you stay up on top for all weekly videos. And with that, I'll see you the next video.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.