About this video:
Freedom from focus
-The 1 mistake all barbers will face at some point in time
-Get success and momentum and wan to branch out and do a million other things at once
-Stagnant in their career and look to add on other streams of income
-What a visual representation of this looks like
-Both have dissipations of focused energy on 1 goal
HERE'S WHAT'S COVERED IN THIS VIDEO:
-What is created: sub-par work
-With one, they have had success keeping 1 thing the main thing of their focus, but then try to branch off and create that same success in every smaller thing they do
-With the other, the barber feels the pressure of this not working out of cutting hair, and decides to add more onto their plate. This barber actually already has 100 other things on their plate but fails to see this
-Why this happens and what I’ve learned
-Overconfidence, which is normal. The feeling that they can conquer everything, which they can if they stick to this model
-Lack of awareness of the situation, most times this individual has been in the chaos of this storm for so long they don’t realize the mess they have created. Nothing they try to add on will work, only cutting out will create momentum
-What areas of barbering does this affect
-Haircuts
-Social media
-Business
-Content
-Overall career
-What the solution is for this
-End goal
-Identify the one thing that will produce the most ROI for getting to that goal
-Cut out everything that is irrelevant
-Then list out the areas of focus to achieve that 1 thing the fastest
-Repeat process of cutting out all factors that don’t pertain to getting to this goal with the highest amount of ROI
-The time frame or measurable result to see progress on goal
-Work for that time frame.
-Once the goal is accomplished, repeat this entire exercise from the point of identifying the first 1 thing
Example:
-Goal: Financial freedom
-List of things needed to get there as a barber: create sustainable business inside of industry solving a major problem, real estate, charging $100 per haircut, education
-charging $100 per haircut
-Demand, clients, better skills, cut in a better environment, move to a bigger city
- create demand social media
-Measurable: be 75% fully booked out the schedule each week at the current price point
-Once the goal is met, I will have filled up slots through social media, and are capable of raising prices to repeat and iterate the process until I am charging $100
Ready to join the Elevated Mentorship program?
Click the button below to book a call with me and my team to see if we can help your business scale!
Hey everyone, Daniel Contreras (@dlucs_) here founder of The New Era Of Barbering. And on this video, uh, what I'm going to be going over today is really the two things. There's two sides of the story, by the way. Um, really the one mistake that all barbers eventually will make. Um, and like I said, there's two sides to the story and really to, um, opposites of what this occurs, but they all STEM from the same problem. All right. So I'll go ahead and give you a breakdown of what that problem is, uh, what it looks like for both sides, playing out further, a visual representation of this, and really how the can you do what are, what you can you do to avoid this, um, coming onto your Barber career? Because really, um, I've done this myself I'm I was not, um, even though I was aware of this, I still allowed it to happen to me and my career.Um, and I see a lot of barbers falling into this pit of inevitability, but it's really how you attack it. And if you're aware of it afterwards of the individual variables to really get yourself a call yourself back out to start seeing momentum and for progress on your court. So basically what is the one mistake that gets all barbers, um, into kind of like this pitfall? Well, it's really a lack of focus and really dissipating that focus into many different areas. So instead of having, um, let's say one area of focus, they dissipate it into multiple different things, and this can play out in a lot of different ways, um, or both of those different ways, a little bit later on, but basically the two sides of this story, uh, is, you know, first of all, the Barber who actually stayed focused on one thing and got success, um, and, and feels like a very surge of confidence too.Like they can conquer anything in the world. And so they go ahead and take on multiple things at once, um, thinking that because they have figured out some sort of secret that they will then go ahead and create that same amount of success in every one of those different things that they take on, let's say like four or five different, different, um, projects, um, but then are met with like, they don't make progress on it. Right. And it's not because they're not capable of it, but it's because of, they forgot the principle that got them there. We're just keeping, well, the one thing, the one thing and continually seeing progress, I'm just so focused on that one thing, instead of adding like six different things onto that. And like I said, we're getting a visual representation of this further, cause it'll make more sense. Um, the other type of Barber hover is somebody who is not currently aware that they have like a million things going on at once, but are basically stagnant, stagnant in their career.Right? So they, um, don't see any progress. They haven't seen progress in a while. They keep on doing the same thing over and over and over again. And what they think is doing the same things as everybody else, but they're not seeing any progress. So what they think to do is, well, Hey, look since I'm and this is like maybe what I've maxed out on for myself. Maybe I need to add in like another stream of income, which ultimately like what they don't realize is that they already have a million other things that are going on, they're putting your energy towards. Um, and what they're actually doing is just having more onto their plate instead of cutting stuff out and focusing on one thing. So the visual representation of this, we've all seen this type of grapple for right. Bring up this hefty white board.Um, and basically this is, Oh, come on. Now, there we go. This is what it looks like. As you can see from my very tally, um, written out, um, whiteboard. So this is what people think as focus, right? Whereas we do a bunch of different things, an average level, um, and we don't really get too far in any which direction and kind of just, you know, we might get far right here. We get short right here, average level right here, maybe a little bit shorter right here. So it's very different, uh, different angles or different, um, outputs of focus that we get. Whereas you look right here on this one, when we're focused on your simply one thing, the goes off the board, at least for right now, as you can see, he kind of doesn't go off the board, but as you, but that's typically the representation of this is what happens when you actually start seeing some type of forward progress is when you just focus on one thing, rather than focus on a couple of different things in many different directions and expect to get this result, but you're only going to get this right.And what I've noticed for myself, because I've done this myself too. Like I said before, I was not subject, even though I was aware of this principle, um, what happened? Let me go ahead and get this back on there. Correct. Otherwise it looked really orange. What happened for me in this sense really was more or less just, you know, when you take on a lot of things on our projects, I was the one that had a lot success. Cool. I feel like God, it feels like I can do anything in the world and you, and feeling like I can go ahead. And whenever I put my mind to really I can go ahead and achieve that. Um, we're just, we're just gonna have to stay with this type of, um, maybe if I scoot back basically, um, what had happened was when I put on all those different things onto my plate, when I added more things on thinking I would get the same results.Um, I actually started doing this thing of, um, getting up to a passable level. Let's say I had like five, let's say I had five things on my plate. Right. And I want to do all, I want to work on each task. Um, every single day, at least a little bit every single day. So instead of, um, you know, having only one thing to focus on, uh, what I would do is like, okay, from 10:00 AM to noon, I'm a focus on this one. And then from noon to two, I'm gonna do this one, then a two to four, this one and so on and so forth. But what actually happens is I only do this, the first thing to a passable level where I'm like, cool. I think this is good enough to where I can move on to the next thing. And guess what happens the next day I could work out for another two hours or so, or maybe I do.I do a little bit more than that. And I only work up to a level of cool that's good enough. That's a base level of like, what I think is acceptable. Let me move on to the next thing. Right? So, and this happens repeatedly throughout the whole entire day when people think is cool. I just did a ton of work throughout the day. I'm productive, I'm successful. But when they don't realize is that they literally literally only gotten this type of output instead of doing, just focusing on one thing and getting this type of output. And what happens when you focus on one thing is that you're literally forced to, when you only have one thing to focus on, you're literally forced to just sit there and focus on one thing. And even in one sense, passable level, well, you have nothing else to move on to.So you continue to work and continuously try to progress it further and further. So you actually get further. So instead of only putting to one hour, two hours of work into getting to that same level, let's say these are both things you get two hours, bam, two hours a day. They're right here, you got the next task. You got to go onto where you start back down here, whereas right here, Hey, I don't have anything else to focus on. So I'm gonna just keep on going, going, going, going, going for the rest of the freaking day. And soLike the day is over with, and then by the end of the day, I'm right here with the thing before everything elseRight here, we have five things to master. And so this is my starting point for the next day, right? So the next day happens. Let me scoot down a little bit so you can see next day happens. I probably should have done this a whiteboard. It's why I have a whiteboard anyways, when the next day happens. Guess what two hours work happened? Boom, boom, boom, boom, boom, boom. Cool. Two hours of work have been reached. Okay, cool. This is like, I'm getting progress on this. I feel good. Right. All right. I can hop on the next thing that then goes back down here and then we go ahead and go through the rest of the day and this continues to happen. And this thing just continues to go up, up, up, up, up, up. So when you see level of mastery come from just the focus of one thing, it makes it very evident of like, okay, I see why,Um, why you needTo keep one thing, one thing, but what happens when I'm not aware? Right. And, and it really is the really simple thing to, to kind of go ahead and assess this on is really to kind of track of like what your work output is every single day, right? What are you working on? Like when you're actively working on something, what are those actions and what is the, what are the tasks that you are trying to be completing? Right. Some people will go from like social media to then mastering haircuts that sheer work to then trying to figure out their money and finances. Um, you know, rather than just, Hey look, th th this, this whole month until I mastered my finances, I'm only focusing on that one thing, right. Or until I've mastered the sheer work, I'm only focusing on one, one thing or until I master social media, I only master one thing. And for me, this can even go into a lot deeper parts and we're going to get into that a little bit later. I'm getting a little bit ahead of myself. Um, but basically what is created, I mean, you see, you see it from right here.If w if the amount of workWas a visual representation of like, of like sub-par, or, or like, uh, executed at a mastery level, this is subpar for sure. Right. And over here, when you focus on one thing, this is more of mastery. This is more of you are the go-to person in your, they're your area of field. Right.Go ahead. Really?Yeah. Infinite amount of potential. When you go ahead and focus on that, right. It goes, now it goes like off the board, even though it's kind of like a little squiggly right there.Right. But really you, you just, you,You, you create some par work right here on this side of things. And when you actually see these two things match up, uh, side by side and you get a visual representation of it. Also think about it like this. Right. I hired a great representation of this actual picture, too. Right. So think about like a lamp. So regular lamp, maybe even like these lights that you see my reflection, right? These, even those, the bright led lights at some point in time, let's say if I have a wall that's like a hundred yards away, this light is not going to shine as bright and light up that wall. Like it is how I'm standing maybe, or just sitting and maybe like three feet from it. Right. But if I take a laser pointer, a very detailed locked in laser pointer, like this thing is probably going to show up on a hundred yards away. It's probably going to show up a lot longer than that. A lot kilometers or miles away, whatever, you know, your way of tracking, uh, stuff is, but this is, this is always the most efficient way to move. It's effective in the lamp versus laser pointer. It's effective in, you kind of see me sweating a little bit, even sweat. Right.But what happens, I really like from what I've learned from this is, or how, why this happens is, you know, the first thing when you actually do get momentum, and then you want to add more things on it, just simply a by-product of overconfidence of thinking that you are an exception to the rule. Right. And really nobody's an exception to any type of principle out there. You're not accepting, especially this one, this one has probably like the one I've lived and died by, uh, for at least when I've been cutting hair, as well as with my business. Um, and I would always like seeing what, okay. When I gained confidence in myself, and I know I'm more of the person who gets overconfident, when I gained competence in myself in some area, um, I feel like, Oh, I can do anything. Let's go. And so I start adding on new stuff, right.And that actually will go ahead and drag my business down and actually make me go reverse wise and progress. Right. I might see like a small uptick, but I'm actually slowing myself down over time. Think about it like this. Think about like the company that is like, um, I'm trying to think of an example. I can't think of an example off the top of my head. All right. Bear with me, but think about like maybe a company before, uh, like maybe pre internet era, right before pre-internet era, you couldn't have automated systems have done by AI and stuff like that. Automated systems like that. You had to go ahead and have actually people running the business. So maybe to have, like, let's say to have a company, do, I don't know, maybe $10 million, right. You would have to have a pretty big company. You'd have to have a lot of people working on your staff.Um, but in today's world, really there's companies that make 10 million, 20 million, maybe even 30 million per year that maybe max out at like 15 to 25 people on their staff, because of the, what computers you can go ahead and automize for you, and really, um, have allowed the individual to focus on one thing and let the automation do everything else for it so that the human can go ahead and just say, okay, cool. I got all this on automation. I can focus on my one task. Um, even big CEOs think like this too. Um, you asked Bezos what he,You know, Beijing, he runs Amazon, right? But the dudeLiterally, he says, said most more multiple times. He just tries to make three decisions, three highly educated decisions per day, and calls that a win. Now, Amazon is like the biggestPutting it on the internet. And I don't know how many transactions they do per day, butPretty sure that you have to be making more than three decisions per day at, for the whole company to run. But because he understands that of how important his role is and his responsibility to his company, he needs to go ahead and build out systems and people to go ahead and take on that responsibility for all the other decisions. So he can focus onThe main thing, right. He can focus. He can actually focus instead of being on this side. Right. So you see kind of in business in this principle, playing out in a lot of different places. Now what the other side of this is, right. For the person who, um,Kind of takes on everything and doesn't know that they have to, everything taken on this, this is creative, despite a lack of awareness, right? A lack of awareness of really what you actually are having on your plate or what a daily actions, and really just, um, a lack of awareness of your outputs. You know, what are you actually working on? Is that going to produce an ROI positive, um, uh, event in your business or are positiveAction in your business? Right. Um, really like, they, they, they, they, they, they,They don't understand the castle. They live in, in, in their, in their business or in their barbecueBusiness. Right. Um, and they don't realize the mess that they've created and nothing they try to add on, or like really like try to create will become anything because what they really have to do is cut out. They have to focus on, right. LookIs this thing really that important to keep on in my business, because it's literally the thing that's dragging me down. It's almost like, Hey, look, it doesn't matter if your business is making. And I have this problem with Barber's all the time that I mentor one-on-one right. Um, it's finances. Um, you know, it doesn't matter if you're making, whether it be 5k or 10 K um, if you're having $5,000 in expenses, well, or $10,000 in expenses, um, correlated each to every single month. So at that point in time, um, you know, it's not about making more money. It's about, Hey, how do I keep the money I'm actually making? And that requires you to cut out certain expenses.Right? Um, so the same thingWe seen it in finance, the same thing can be seen in business. Same thing can be seen in whatever you need, like family.Um, and reallyLike what areas of Barber and this does affect, um, haircuts, right? So like one thing could be visual representation. Again, one thing to be, try to master every haircut because they think that that's, what's going to actually get them paid versus versus, Hey, I'm only going to focus on one aesthetic. I'm only gonna focus on one haircut, one, look, um, one overall fade one, uh, thing in that fate, that's going to make my business go forward and make people actually come back to me. Right. Um, another thing could be social media, right? Person over here wants to try YouTube, Snapchat, Tik, TOK, Twitter, whatever it may be adding us onto that Facebook. Um, whenever else you think you can think of right here, this person's only worried about Instagram focused on one thing. They're not trying to master different platforms, uh, business as well. Right.Um, person right here is like different areas of business, of, of client satisfaction, of raising prices of pricing themselves. And making sure that no shows like they're all over the place in their business and what they think will boost their business, where this person, Hey, I'm only focused on raising prices. It's the only thing I'm worried about. Um, content even, right? So now, okay. Let's hopefully this person actually figured out what the one thing is. They're going to focus on with social media and platforms. Now, the next thing is, Hey, your actual content, this could be I'm shooting, I'm shooting in a barrel, or I'm shooting randomly from the hip, because I don't know what's going to hit this person. They know exactly what the going to hit. And they know exactly the content like I was talking about in the video before that's going to push the business forward.And they just continue posting that every single day, because they know that this is going to bring them back a a hundred dollars worth client where this person can't understand or seem to put their mind and grasping around the fact of how a barber in, um, let's say Maryland or whatever gets to be able to charge a hundred dollars. Whereas right here, it's very, very clear why they are going to charge a hundred dollars as well as the clients that they will be serving at that price point. Um, and then overall career, right? This is actually like all this, like all these like smaller components actually go in and had him build out to the bigger proponent of, Hey, this is your overall career. Some people they're all over the place and the other person, they know exactly where they want to go. They know exactly what angle they want to go to and they know what to do and what not to do.So a visual, another, uh, great. Um, basically, what is the solution for this? Right? That's what I'm trying to say. What is the solution for this? Well, um, like I said before, this person, they have an end goal. This person right here, they're just trying to see whatever, like looks good or seems good to them at the time. And maybe those could see a little bit of progress, but they don't have an overall end goal. This person, their end goal might be to be financially free. So they're able to go ahead and knock it all the way down to the one thing that gets them forward. Push for progress on financially free, where this person, I don't know, I just like cutting hair. It's a big, cool thing to do. It makes me, and they don't really know what direction they want to go in. Um, and this is where a lot of people, um, a lot of barbers, at least when I talk to a lot of individuals, um, you know, this is where they're at typically because yeah, look, they, don't not, everybody's supposed to know what their, what they want to do with their life, but it takes just making a decision on one of these things.Yes. Let's say, okay, I don't want to do all this,But I'm going to go ahead out of all these, I'm just going to try this direction verse because I might as well go ahead and pick one of these random things and going that direction and see where that gets me, because I know doing all that other thing, all that other stuff of here, here, here, here, here, here, here, here. Isn't getting me anywhere, close to what I want to have, what this person is doing right here. So you must understand that overall goal of where you want to go. So for this person, they already know exactly where they want to go. This person, they have no clue. Cool. We'll go ahead and dinner.That's the goal, right, right here. Okay.So they know they want to get to here now, which one of these, just even looking at this, the next problem that they have to go ahead and figure out is what is going to be the closest way or fastest way to get to this goal. Well, it's probably not going to be anywhere of these so we can go in and cross these out right down here. Right.You feel that in a little bit.So then it's like, okay, cool. Which of these get me closer. And which am I already closest to? Yeah.By this diagram right here, of course this will make the mostTo go ahead and go in this direction. And now I'm closer. I'm not on path. Exactly. But I'm pretty close to going on path straight way to this. So then it's really just cutting out all of the what'd. I say, identify the one thing that will produce the most ROI, uh, for getting to that goal. So basically your return on investment and return on investment is always on your time and action that you take. Right? So what is out of those? We identified this one thing as the best, best return on your investment of, Hey, if I spent all my time on this one thing, because this one will hinder, it will only continue to give it on me here. It's not going to get me to my goal. So you understand now how important it is to have this overall. And it's not like you have to understand exactly like where you want it to go.It could be as simple as, like I said before, Hey, I want to be financially free. Great. That provides you with the direction of which way you want to go, because you know, you don't want to be traveling the world. You know, you don't want to be, I don't know, like getting late every weekend. I mean, everybody wants to get laid, but I'm just like, that's not your overall goal. Your goal is not to get laid every weekend and get drunk and go out and party. Your goal is financial freedom. So, you know, if you continue to get laid and go out every single weekend, and it's kind of funny because that's on a downward trend or a downward angle, which I didn't mean to make, but that will not get you to your goal of being financially free. It's sometimes VisitABLE'sRepresentationsHave outlawed. So then after you cut out everything that doesn't pertain to your goal and pick the one thing that gets you closer to your goal, then you have to list out the areas of what this one thing is going to take for you to achieve, um, to get here quicker. Right? Because we don't want to take a hundred years to get here. If we could do some similar goals that will take us two years to get here. Right. Um, so like, let's say for example, um, uh, let me see where I just dropped my pin on my thing.So let's say the fastest way to get to financial freedom. Um, Oh, I have an example coming up with, don't worry. We'll get here. We'll get there eventually. Um, and then you have to understand like the timeframe, right? So like, what is the timeframe, the quickest timeframe that will get me from here to here, again, put that into play. Um, and then work on that for a period of time, whether this be a measurable goal over this, be a specific amount of time to go from here to here or from here to, to whatever it may be and see how long that will take you. And then once that goal is accomplished with a timeframe is complete. Simply repeat this exercise over and over again, and then identify the one thing that will get you to this goal. So let's say, um, for an example, again, your goal is financial freedom. All right. So you want to go ahead and list things that are needed to get there as a barber. So like let's say, um, you have create a sustainable business and industry solving a major problem. You have real estate,You have charging a hundred dollars per haircut and then youEducation. Um, and then maybe we have a couple of justRandom things, right? So again,What is the one thing that will get us here quicker? Well, we could do realEstate and this is probably important.Push it, put real estate, maybe like right there. Right. We could do real estate cause that's in the direction of financial freedom, but we're farther ahead in our barbering career because this will have to allow us to start over and take a lot of time to go ahead and develop, um, which a lot of people don't have. So I think the closest thing, the best representation of this would be to, Hey, let me go ahead and charge a hundred dollars because at that price point, then I'm making more money. I'll be in a different position that way I am right now. And if I want to continue doing real estate, Hey, then I can go ahead and still be cutting hair, getting my goal, financial freedom, but also I can go ahead and dedicate the actual time I need to, to real estate.So we'll go, Oh no, I just crushed us right there. This is a visual representation of us, which has been terribleReally terribly. Um, you take it. Um, so then, okay, cool. We have charging a hundred dollars is our one main thing. Our barbering to push that to charge a hundred dollars is our one thing that we want to focus on. So cool. What is it going to take to get us there? Well, um, it's gonna take demand having the band for our services, clients better skills, possibly, maybe cutting a better environment or move to a bigger city and re reality out of those that will give us the best ROI on this one thing, which means what is the, the one thing that we focus on that that will actually give us us closer to charging a hundred dollars, which is our goal right now, because our goal is financial freedom, which, uh, it will in turn, help us achieve. Um, it would have to be client demand, right?And then going down the chain again, uh, we get to, okay, well what creates client demand? Well, um, we could be, um, referrals. We could be handing out business cards, social media, um, as well as like doing like discount deals, uh, and, and really it becomes obvious. Okay, cool. The best ROI thing that I could do that helps me out, especially over time to build a business that will forever be feeding into it is going to be social media. So let me go ahead and go in that direction as well, too. And then a measurable for that would be, Hey look, I'm about like 35, 45% booked up in my schedule. Well, look, once I get 75% booked up and my schedule, um, I can go and at the current price point that I'm charging right now, I then can go ahead and raise my prices, right?Or that's that's, that is like the next measurable thing. So now you have a measurable goal of, Hey look, once I get 75% booked out of doing social media and just focusing on that each and every single day to where I can go ahead and get closer to charging a hundred dollars, which gets me effectively closer to my overall goal of financial freedom. Now you can see where things start to come in place when you start focusing on one thing, right? And once that goal is met, um, and I filled up my slots through social media and are capable of raising prices to repeat the, and iterate this process until I'm charging a hundred dollars. Now, of course, it's not going to go as smoothly as that. Like, there's a lot of other proponents that go into that. But in a nutshell, that is basically the thought process that, um, especially barbers need to go ahead and take instead of wishing and hoping on a star that they go ahead and hit their goal.Um, actually taking an understanding of, Hey, look, if I just map out my overall goal, um, I can then cut out the activities I'm doing each and every single day and say, Hey, does this actually serve that goal? Or does this take me away knuckle, as well as what does that next like smaller things I need to be working on and focusing on that will get me to that goal as well, too. Um, and when I work with barbers, I mean, this is like probably one of the more effective things that we do, of course, like when we first start out, um, I always like kind of like to get a bigger picture of what, uh, an individual like likes to do. So I do, I do a form of this actually for my clients that work with it's basically, Hey, look, where's your overall goal?Where do you want to go? Cool. And then we start building out exactly where they need to do those actionable items step by step. And then we go ahead and Hey, every single week we go ahead and set measureables that we have to go ahead and accomplish as well as making sure that they stay on path of the one thing, um, and actually get them results in eight weeks, which is incredible. Um, you've seen this with South Bay, Chris, um, and all these guys have different actual like angles, right? So like when David Escamilla came to me and started working on me, he was actually at a point where he was had success. He had success because he was focusing on one thing, but he was all overThe place with his focus and discipline. Now he was disciplined, but he was disciplined in like fiveTo seven different things in his business. And so when he came to me, um, really, it was just, all right, cool. What's the one thing that's going to get him moving forward. It was really like, we, we identified the one thing. We identified the goal of what he wants to get to in the industry as well as with his career.And we simply just said, all right, cool. This is what we're going to do. We're just going to take out all this stuff.I'm going to go ahead and coach you on exactly what it needs to take to go from there.Yes. To go from this where you're at right here to this level to actually getting back on track and getting up to your goal. Right.I hope on here somewhere, I didn't draw a penis, cause that would be terrible. I just realized that with a white board, people can go ahead and make fun of whatever I'm drawing. Um, but really with him that that's where it took. That was South Bay, Chris or somebody like Josiah's. Um, it was more of a focus, focus intention on just social media and, and really, um, look, they knew what exactly what they kind of need to do. And, and in a sense, because they naturally picked up on very quickly, but they needed to be shown and needed to cut out all the other influences, um, that they kind of thought or were not sure of. Um, as well as a lot of mindset and business. Now, a lot of barbers, they fall short in the business aspect of things. They don't understand exactly. Hey, look, how do I raise my prices? Right. When I talked to Barber in terms of how to raise prices, they're like, I don't want to do that. Um, and then after we go ahead and do it, we go through the process. We implement, uh, different systems, uh, to allow them to go ahead and continue to see growth, even at a price of $25 plus price increase. If they kind of start looking around like,Holy, okay. Game on now.Right? And that's why you're able to see a lot of barbers that go through my program, actually see the results in and continued success because it's not just, Hey, we get to a, to a point and that's where you're gonna stay at it's Hey, we get you to a point to where now you can go ahead and every six months or so, you can keep on growing and get to the school. Right. We're only worried about the results with, with our students. Um, and that also focuses on my point for me, right? Instead of focusing on social media, focusing on brand, focusing on all this other different types of stuff, I just focused on one thing, which was student results, right? And for me, um, that's why I went dark on social media is where I went dark on YouTube, because look, that takes me a long time to produce. Now you see me with videos like this, where, Hey, look, maybe the content in here is a lot more informative. I was going to say a lot more better, but that does not sound correctly. If I was going to say something in terms of information wise, uh, it's a lot more informative than what it was before. Right? I'm not over here. And somebody even asked me, yo, are you okay? Cause you're not laughing. You're not joking, uh, around on your content. Like you used to, are you good? I'm like, yes,I am focused. Right? I'm not over here trying to look cool.Oh, you're trying to, um, optimize. I tell people all the time I used to optimize for women like a all the time, right? I'm not over here trying to optimize for brand. I'm not over. You're trying to optimize for all these other different nuances that don't matter. I'm only optimizing for value that gives to potentially new students, the running start to when they do want to go ahead and work with me, one-on-one we're way farther ahead than what we could and we're going to actually get them better results.So with that,Remember focus on one thing. If you, if you feel like you have not been seeing, um, actual progress in your career and by all means, take a look at what you're, what you're doing each and every single day and see what you can cut out and see what you can really just focus in and hone in on each and every single day that will get you closer to your overall goal. If you don't have an overall goal, that's where you start right there is figuring out what the overall goal you want to get to and figure out what the actions you need to take each and every single day to get to that goal. So with that, that is this week's useful video. Um, like I said before, um, I will be coming on content each and every single week, every Sunday I will be dropping content like this.Um, so go ahead and add. If you felt like you brought some value or Augusta value from this video or you like this video, go ahead and like him subscribe to this channel and make sure you stay up to date each and every single week, like I said, I will be dropping one video per week on this channel, as well as make sure you go ahead and stay up to date with the podcast. I also drop a lot of content like this now, Hey, look, we don't get to go ahead and see crazy nice visual representations,But the information there is very much similar and I tailor it toBe able to where you can understand it without visual representation. Um, and it's not like I copy and paste the content from my YouTube and now I just take the audio and put it on my podcasts. No, I actually curate, um, different content for my podcast, dlucs_ podcast. Um, and there's a lot more content like this because I've been on podcasting for a lot longer. So I highly invite you if you, um, like content like this, if you think this is very informational in a very different angle than what most barbers are taking in the industry. Um, my invitation is, Hey, check out the podcast, subscribe, listen to an episode or two, um, because you'll probably get a lot of gain from that as well too. So with that, um, make sure you go ahead and like this, this ride, like before, and I will see you guys next week on another video, another video.
Daniel Contreras is spearheading the industry with his New Era model that helps overworked and undervalued barbers to work less and make more. His students are some of the fastest-growing barbers in the industry and he has helped them gain market dominance in their respected areas of business and online. If you're interested in getting out of the old traditional model of barbering and start your New Era journey, click the "FREE Demo Breakdown" button above to request a strategy session.